INFLUENCER MARKETING AGENCY FOR UK AND EMEA
Trusted by global brands
Global brands. Real results.
From Dell to Unilever, Nivea to Minor Figures, we’ve delivered standout influencer and creator campaigns across every major sector in the UK and EMEA, combining organic and paid media to put your brand in front of the right audiences.
Why Goat?
Most brands come to us because influencer marketing hasn’t delivered what they expected. The reach looks good on paper but the results aren’t moving the needle.
We change that.
With 10 years+ of campaign data behind every decision, 650+ experts across 37 markets, and a complete influencer and paid media capability under one roof, we build strategies that drive measurable impact, not just impressions.
Goat's UK & EMEA influencer marketing services
Influencer activations, brand trips and events
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Influencer-led paid media
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Influencer strategy
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Influencer identification and delivery
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Influencer campaigns
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Influencer-led commerce
Learn moreBuilding Brand Relevance in The UK & Europe
NIVEA had a perception problem. Younger audiences saw them as a brand for older people, underestimating the quality and missing the relevance entirely. We rebuilt that from the ground up, launching them onto TikTok and Pinterest, embedding them in Gen Z culture through creator communities, podcasts and Pride activations, and scaling a centralised strategy across multiple markets.
Five years, 3,000 pieces of content, 65 million engagements, and NIVEA’s record-breaking €5.2 billion sales year in 2024. We are now the UK influencer agency of record for NIVEA, Eucerin and Elastoplast.
More case studies
Delivering results across the UK & EMEA
Since 2015, Goat has delivered award-winning social campaigns with influencers at their core.
Our expert team draws together their wealth of experience to produce end-to-end campaigns, from ideation to implementation and delivery across 37+ markets including the UK and EMEA.
What else?
Influencer-driven campaigns: Content is king and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.
Data-driven technology: IBEX is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.
Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.
Unmatched passion: “Born from Data. Raised on Social. Powered by Creators.” Our people possess an unrivaled knowledge and interest in social media and the communities that make it up. We work in an industry we love and we bring this energy and passion to our clients!
UK & EU influencer marketing insights
How are brands like Poppi, Scrub Daddy, and Cheetos building brand love through creators?
In our FMCG Goat Intelligence Report, we share how to do it through influencer marketing.
With real-world examples from brands across home care, personal care, snacks and soft drinks, and pantry essentials, we cover how they’re employing creative and effective creator marketing strategies that create:
- Stories (pick me)
- Connection (choose me)
- Prestige (love me)
Influencer Marketing Without Borders
- Argentina
- Australia
- Brazil
- Chile
- China
- Columbia
- Denmark
- Finland
- France
- Germany
- Hong Kong
- India
- Indonesia
- Malaysia
- Mexico
- Netherlands
- New Zealand
- Norway
- Pakistan
- Peru
- Philippines
- Poland
- Portugal
- Puerto Rico
- Romania
- Singapore
- South Africa
- South Korea
- Spain
- Sweden
- Taiwan
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Vietnam