Influencer marketing agency for automotive brands

At Goat, we don’t just run automotive influencer-led campaigns: we engineer them. 

What sets us apart is our ability to combine deep industry knowledge with data driven strategies and niche creators. We know the auto world is fast-paced and competitive, so we build campaigns that are just as dynamic – whether it’s teasing a new release, spotlighting EV innovation, or creating viral moments that make your brand unforgettable.

Influencer-driven campaigns: Content is King and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.

Data-driven technology: Ibex is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.

Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.

Unmatched passion: “Born from Data. Raised on Social. Powered by Creators.” Our people possess an unrivaled knowledge and interest in social media and the communities that make it up. We work in an industry we love and we bring this energy and passion to our clients!

With trends shifting faster than ever, understanding what’s next is crucial for staying relevant.

‘2025 Unfiltered: Predicting Consumer Behaviours Through the Lens of TikTok Trends‘ dives into the most exciting trends from 2024, giving you a sneak peek at what’s coming in 2025. From viral moments, to innovative creator moments, we’re breaking down the trends that are shaping the future of TikTok.

People don’t just buy cars – they buy into lifestyles and influencer marketing brings that to life. 

From race day vlogs to test driving reels, influencers help audiences see themselves behind the wheel. Their content makes automotive content relatable, credible and entertaining – bridging the gap between brands and audiences. They spark real conversations, tap into niche communities (from supercar lovers to first-time electric vehicle buyers), and build trust in ways traditional ads just can’t.

Social positions brands in front of their potential communities. With a variety of platforms to utilise, including AR, VR & 360 degree experiences, having a solid influencer marketing strategy can help brands cut through the noise and make a long term impact.