Influencer Marketing Agency for Beauty Brands

We know where your audience lives (spoiler: it’s not TV), and we build campaigns that belong in their feeds. Powered by real data, not guesswork, our strategies are made to stop thumbs and start conversations.

We don’t just match brands with creators – we co-create moments that feel right at home in the spaces your audience already loves to hang out in. Whether it’s TikTok, IG Reels, or YouTube tutorials, our campaigns blend seamlessly into their scrolls.

What else?

Influencer-driven campaigns: Content is King and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.

Data-driven technology: Ibex is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.

Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.

Unmatched passion: “Born from Data. Raised on Social. Powered by Creators.” Our people possess an unrivaled knowledge and interest in social media and the communities that make it up. We work in an industry we love and we bring this energy and passion to our clients!

The Hook and the Hold: Top Beauty Brands on TikTok and What They Are Getting Right

In today’s beauty landscape, digital creators are more than just content makers. They are essential partners for brands looking to connect, influence, and grow. Platforms like Instagram, YouTube, and TikTok have transformed how people discover trends, explore new products, and build trust with the voices they follow.

Creators do more than entertain. Their real insights and personal experiences play a major role in shaping purchasing decisions. Thanks to the strong relationships they have with their audiences, their recommendations carry genuine weight.

For brands, these platforms offer valuable real time feedback and a direct connection to highly engaged communities. Whether you are a new beauty brand or an established name, influencer marketing offers a smart and scalable way to build awareness, drive sales, and strengthen customer loyalty.