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    The Drum

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GOAT BLOG

The latest industry insights and deep dives into social media & influencer marketing.

BY: Rowan Byers 30/11/2021

THE RISE OF SUBSCRIPTION PLATFORMS: WHY BOTH CREATORS AND PLATFORMS ARE SHIFTING TO A SUBSCRIPTION MODEL

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BY: Eliza Borrett 29/11/2021

INDUSTRY ROUND UP #29: SPOTIFY’S $3.5 BILLION INVESTMENT & TIKTOK-LIKE FEATURE, LUSH QUITS SOCIAL AND SNAP’S AR

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BY: Eliza Borrett 22/11/2021

INDUSTRY ROUND UP #28: META’S HAPTIC GLOVE, CREATOR PING PONG TOURNAMENT AND PINTEREST’S NEW TWOTWENTY TEAM

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BY: Eliza Borrett 15/11/2021

INDUSTRY ROUND UP #27: FACEBOOK’S IRL STORE, HASAN PIKER’S MERCH FOR A CAUSE AND NEW PLATFORM SPOTLIGHT: PEARPOP

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BY: Sophie Bruce 12/11/2021

HOW HAS TIKTOK INFLUENCED THE FASHION INDUSTRY: WHY HIGH-END BRANDS ARE INVESTING IN A PRESENCE ON THE PLATFORM

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BY: Eliza Borrett 08/11/2021

INDUSTRY ROUND UP #26: NETFLIX & GAMING, JAKE PAUL VS TOMMY FURY AND INSTAGRAM’S LATEST STORY STICKER

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BY: Eliza Borrett 01/11/2021

INDUSTRY ROUND UP #25: WWE & NFTS, LINK STICKERS FOR ALL AND VALKYRAE’S SKINCARE LINE BACKLASH

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BY: Eliza Borrett 25/10/2021

INDUSTRY ROUND UP #24: FACEBOOK’S NAME CHANGE, SIDE+ APP STORE SUCCESS AND THE LATEST INSTAGRAM UPDATES

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BY: Eliza Borrett 18/10/2021

INDUSTRY ROUND UP #23: MRBEAST’S LATEST BURGER COLLAB, SNAP’S CLUB UNITY AND INSTAGRAM’S NEW LIVE TOOLS

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