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Back-to-School Influencer Marketing Campaigns: What Can You Learn in 2025?
September 3, 2025
As students plan their return to campus, brands are curating back to school marketing campaigns using influencers to leverage the new school season.
The Top 10 Gaming Marketing Campaigns Using Influencer & Social Media Marketing
August 28, 2025
Gaming influencer marketing campaigns are redefining how brands connect with global audiences. From Twitch takeovers to YouTube collabs, see how top creators help brands go viral, build trust, and drive serious engagement in the gaming world.
Overherd on Social: Milly Goldsmith and Jay Richards on Founder-Led Marketing
August 22, 2025
In this episode of The Goat Agency's podcast, we’re joined by Milly Goldsmith, Influencer & Founder of SULT, and Jay Richards, Content Creator and Founder of Imagen Insights, to explore the rise in founder-led brands.
Shhhh My (TikTok) Show is On: How Creators are Changing Entertainment
August 21, 2025
With the rise of content series created by influencers, these fictitious stories are creating a new form of entertainment. How are they changing the entertainment landscape? Let's unpack.
Rhode vs Rare Beauty: Comparing the marketing strategies of these successful celebrity beauty brands
August 20, 2025
With Rare Beauty valued at $1.3bn and Hailey Bieber selling rhode skin to e.l.f for $1bn, it’s clear both brands are major players in their industry. In this blog, we compare the marketing strategies of rhode skin and Rare Beauty to uncover how Hailey Bieber and Selena Gomez leverage their founder brands, influencer marketing, and social-first content to connect with Gen Z.
The Top 10 Food Industry Influencer Marketing Campaigns in 2025
August 12, 2025
Discover the best food influencer marketing campaigns. Get inspired by creative strategies brands used to capture attention on TikTok & Instagram.
Goat Announces a New Era of Influence Everywhere
August 7, 2025
We are entering a new era in marketing. An era defined by people - where genuineness leads, relevance wins, and real voices shape the message. Now, we’re naming what we’ve always delivered: The Human Media Revolution.
Overherd on Social: The Impact of Love Island on Influencer Marketing
August 4, 2025
In this episode of Overherd on Social, we’re joined by Goat’s Love Island super fans Olivia Tutton, Senior Campaign Director, and Aimee Roe, Account Manager, to explore the evolution of Love Island Influencers, the show’s cultural impact, and its effect on the influencer industry as a whole.
The Chicken Shop Date Marketing Strategy: Key Marketing Lessons From Amelia Dimoldenberg
August 1, 2025
From viral awkwardness to global brand deals, the Chicken Shop Date marketing strategy has refocused the lens on modern journalism. In this blog, we break down her evolution, impact, and the key takeaways for brand marketers.
Substack Marketing: How Brands Can Work With Substack Creators
June 27, 2025
Long-form is making a comeback – and Substack is leading the charge. In this blog, we uncover how brands are using substack creators as a powerful tool in content marketing and how you can carry your brand forward using Substack.
What Are The Hottest Influencer Fashion Lines?
June 19, 2025
Explore the top influencer fashion lines making waves this Spring. Uncover the latest fashion from viral blog-born brands, beach-ready essentials and refined influencer-curated elegance.
The Sims Influencer Marketing Strategy: How Creators Have Maintained The Franchise’s Relevance For 25 Years
June 11, 2025
With 2025 marking The Sims’ 25th anniversary, discover how The Sims leverages influencers to maintain cultural relevance and keep the franchise entertaining for over 2 decades.
Inside The Call Her Daddy Empire: How Alex Cooper Became A Media Powerhouse
May 29, 2025
Alex Cooper's Call Her Daddy empire is rewriting the role of influencers in media. How did she do it? This blog explores the meteoric rise of Alex Cooper from influencer to multi-media mogul.
Influence Everywhere
