10 Christmas Influencer Campaigns to Inspire Your 2025 Activations

Why Brands are Increasing Their Christmas Influencer Campaigns Budgets

It’s no secret that Christmas is one of the biggest times of year for almost every brand in existence, with retail activity going through the roof from Black Friday right through to New Year’s. It’s mind-blowing to know that the 2025 holiday season is poised to be the first quarter-trillion-dollar holiday season!

Competition between brands is growing faster than ever, with each fighting for sales in their vertical this holiday season. With the prevalence of viral gift trends growing in the TikTok and Instagram age, making waves on social media is more important than ever.

Social media is now used by nearly 80% of both Gen Z and Millennials as a central part of their shopping journey, with these generations leading current social commerce trends in 2025. For Gen Z, 77% have made a purchase influenced by social media in the past 6 months, while over half (52%) have made purchases directly through social media platforms.

UK Christmas season ad spend is forecast to hit a record £12bn in 2025, up around 7–8% on last year’s festive investment and continuing the strong growth seen since 2023.

Creators now influence purchases for over half of young shoppers, with 56% of 18–34-year-olds having bought a product based on a creator or influencer recommendation in the past year.

As research indicates that more than half of Gen Z consumers like to see festive marketing as early as November, landing an effective Christmas influencer campaign early is fast becoming a necessity for any brand with holiday ambitions.

Top Christmas Influencer Campaigns you Can Learn From

McDonald’s UK + The Grinch – “McDonald’s Christmas Grinched”

For a bit of festive chaos and tongue-in-cheek fun, McDonald’s UK’s 2025 campaign “Christmas Grinched” certainly delivers. The premise? The Grinch, back in mischief mode, tries to sabotage the season – only to get drawn into McDonald’s holiday menu. The campaign launches with a 30-second TV spot, but extends far beyond: there’s OOH, digital map-takeovers, in-restaurant activations, a special “Grinch Meal” (complete with quirky odd-socks), and even interactive social filters that let fans “become” the Grinch.  

It’s a bold move: this is playful, subversive and aimed at grabbing attention – perfect for a younger, social-first audience. By leaning into a beloved pop-culture character and embracing cheeky humor, McDonald’s taps into festive energy with a wink, rather than a tear.

In addition to the big-name campaigns, this season there are a few other retailers and formats worth watching. These may not yet have the same cinematic scale as the Christmas influencer campaigns above, but they reflect some of the most significant shifts in behaviour, opportunity and creative tactics for 2025.

Social Commerce, Creators & Early Holiday Shopping – The New Default

2025 continues to push social platforms from “inspiration” to “checkout”: with tools like in-app shopping, livestream sales, and tighter integration between content and commerce, social is no longer a side channel – it’s a core shopping channel.  

For younger audiences (especially Gen Z), social commerce is increasingly the norm. Many plan to use platforms like TikTok to source and even buy gifts this season.  

For agencies: this means that Christmas campaigns don’t need to be (only) big cinematic adverts or TV spots – they can (and maybe should) leverage creators, real-time content, and social-first formats. Influencer collaborations, shoppable posts, livestreams, playful short-form content or relatable value-driven gifting ideas may resonate especially well this year. 

Changing Shopper Behavior & Market Context — Why “Emerging Picks” Matter Now

Economic pressures, inflation and a wary outlook during 2025 have made many consumers more price-sensitive and value-conscious. As a result, spending is more cautious. 

At the same time, many consumers still want holiday magic, but are drawn to practicality and convenience over extravagance. As reported, younger holiday shoppers value real connection, practical gifting, and accessible retail experiences. 

This tension creates opportunity: brands and agencies that recognise this mix of aspiration + realism may perform better than those sticking to “classic Christmas magic or glam.”

What This Means for Goat Agency & What to Watch

• Diversify your campaign portfolio: Don’t just aim for traditional, high-budget cinematic campaigns. Mix in social-first, budget-oriented, relatable campaigns that speak to value, convenience and younger audiences (a la Target / Five Below / TikTok-led retail).
• Leverage social commerce and influencers: Especially for value-driven or gift-heavy assortments (e.g. stocking stuffers, budget gifts), using influencers to showcase affordable holiday finds, gift-guides or unboxing-style content could be high impact.
• Tailor tone to audience sensibilities: For value-driven retailers or discount-oriented audiences, emphasise affordability, fun, ease, and gifting practicality. For aspirational or lifestyle brands, emphasise emotion, warmth, nostalgia, or festive ambiance – but anchor in realism (pricing, value, inclusivity).
• Plan early + stay flexible: 2025’s holiday season stretches longer than before. Early content drops (gift guides, holiday inspiration) paired with reactive, trend-driven pieces (meme-based content, UGC, platform-specific formats) can keep a campaign fresh across the season.

Tap Into People’s Real Christmas Priorities

People don’t want to buy toys at Christmas – they want to see the delight in their child’s eyes when they open a great present.

People don’t want to spend more on food at Christmas – they want to impress their friends and family, and create a meal that’s as special as the occasion.

Influencer content allows you to get directly to the emotional core of your customer’s rationale for purchasing. By working with influencers who your target influencers identify with – homemakers, lavish gift buyers, crafty people, or others – you can create the perfect canvas for your customers to project themselves onto and get inspired.

Storytelling Sells in the Holidays

The Christmas period is a cozy, nostalgic, and ultimately emotional time for many people. Consumers turn to brands to help them create the perfect festive environment. In order to convince them that you’re the best choice among your competitors, you need to exude an easy, welcoming warmth from the first moment of your marketing content.

The power of your campaign lies in demonstrating the experience or result of your product, which is where influencers come into their own.

Look back over the influencer content featured in this article, these are the moments where the holiday feeling, which your customers want more than anything, is found.

Christmas is Special – Your Offering Should Be Too

Viewers are looking for something that sparkles at this time of year. While Christmas influencer campaigns can do much of the heavy lifting when it comes to marketing your product, you need to make sure you have something exceptional to share.

Still stumped about how to make a connection with your audience this holiday season?

Whether you’re not sure on the best narrative to support your seasonal offering, or have no idea where to begin digging up some micro-influencer treasures, The Goat Agency is here to help you save Christmas this year.