February 10, 2026
Goat, WPP Media and Google Announce New AI-led YouTube Creator Solution
The Goat Agency is excited to announce our groundbreaking expansion on our partnership with Google, establishing an industry-leading creator solution through access to YouTube’s API.
This pioneering collaboration with WPP Media grants us unparalleled insight into creator and audience data, empowering us to build and optimize high-performing YouTube creator campaigns.
We’ve cultivated a proven track record of success on YouTube, and are trusted by advertisers to develop YouTube-first strategies that deliver measurable impact.
YouTube’s diverse ecosystem thrives on human connection and deep community engagement, encouraging brands to partner with creators who genuinely resonate with their audience. We champion this through our Influence Everywhere ethos. By blending Goat’s deep understanding of niche communities with our media and AI expertise, the WPP Media, Goat and YouTube Creator Solution ensures campaigns feel native to the platform, driving stronger engagement and unparalleled operational efficiency.
YouTube for Brands: Why is it so Critical?
The Creator Economy is undeniably one of the most dynamic forces in modern marketing. However, a persistent challenge for marketers has been the ability to scale creator-led marketing with precision, moving beyond fragmented media to a data-driven, growth engine.
YouTube stands as the undisputed home of long-form video content and a powerhouse for platforming communities across YouTube Shorts. Its unique strength lies in creators who foster genuine trust and attention within their niches. This expanded partnership addresses the industry’s biggest challenge by empowering brands with data-rich intelligence to identify the ideal creator for any campaign – be it paid or organic. We’re moving past vanity metrics, ensuring every investment targets content that genuinely moves the needle for the client.
Why? So that influence remains genuine and measurable. YouTube creators speak the language of their niche, building highly dedicated communities. When they promote a brand, it goes beyond endorsements. Instead, a recommendation from a trusted voice, now underpinned by advanced data to drive higher engagement, stronger brand recall, and measurable conversions.
Proven Success with Global Brands
Goat operates as the port of call for brand marketers looking to achieve their marketing objectives across YouTube, building full-funnel strategies that actually convert. Our track record consistently highlights how our collaborative approach bridges creative and performance marketing, ensuring brands reach the right audiences and can connect with them in meaningful ways.
This is why Goat has become one of the first partners globally to complete integration of YouTube’s new API built to help facilitate brand deals, as highlighted by WPP Media. This crucial step provides access to even richer creator and video insights, including:
- Vital paid & organic metrics split to pair the right creator to the right brand.
- Facilitating brand deal creation and delivery with YouTube creators in markets globally.
- Drive significantly stronger, more measurable outcomes for our clients.
Alex Burgess, Global President of The Goat Agency
“The collaboration between WPP Media, Goat and YouTube marks a monumental leap forward for the industry. By integrating the new API focused on creator insights for Goat into our AI tools, we’re tackling one of marketing’s biggest trust challenges and giving brands a single, transparent view of performance, moving the creator economy from speculative to measurable impact.”
Why Will Brands Benefit?
YouTube is a platform built for discovery and in-depth engagement. For brands, it offers an unparalleled opportunity to connect with highly attentive audiences through trusted voices.
At The Goat Agency, we’ve been living and breathing influencer marketing since 2015, and our expertise in the YouTube ecosystem is unmatched. We understand the niche communities and creators that populate YouTube better than any other agency. As the platform continues to evolve, from influencer commerce to premium content, we help brands grow with strategies that connect, convert, and earn attention where it matters most.
This new, industry-leading creator solution transforms the landscape of YouTube influencer marketing. By embedding YouTube creator and content insights directly into WPP Open and our proprietary AI tool IBEX, we gain an early-to-market advantage. Brands partnering with Goat will now benefit from superior strategic planning, ensuring we can prioritise spend on content that actually moves the needle.
We’re also provided access to richer creator and video insights. This ensures we can precisely match the right creator for the right brand, facilitate seamless brand deal creation, and deliver with unparalleled transparency.
How Can You Find Out More?
If you’re interested in exploring how our industry-leading creator solution can elevate your brand’s presence and impact on YouTube, get in touch to speak to a member of our team.
