What Are The Hottest Influencer Fashion Lines?

The Powerhouses of Influencer-Made Fashion Brands

Skims by Kim Kardashian 

Co-founded by Kim Kardashian and Jens Grede, Skims launched in 2019 and sold out its first range in literal minutes, generating $2 million in revenue. The brand quickly expanded into loungewear, activewear, and a men’s line, netting a $4 billion valuation just four years later.

Now the underwear partner for the USA 2024 Olympic team, not to mention longstanding partnerships with NBA and WNBA, Skims is dominating both culturally and commercially.

Inclusive Shapewear Reinvented 

It was high time that shapewear got an attitude update. Skims emerged in response to a lack of diverse skin shades and sizes in this product category, combining a clear market gap with celebrity influencer backing to incredible effect. 

Skims didn’t let a powerful start limit create complacency. Its continued eye for market opportunity, not to mention pivotal influencer partnerships at key junctures, is the key to its stratospheric rise.

Odd Muse 

Odd Muse grew from a bedroom in lockdown into a £5m+ turnover womenswear brand by 2023. The company is slow fashion, but its growth rate is anything but. Originally a buyer’s assistant at ASOS, Aimee Smale combined first-hand insight of her industry with the drive to address market gaps with her own two hands. 

While she wasn’t an influencer before launching the brand, her transparent and engaging approach to grassroots brand-building quickly made her one – demonstrating that influencing and brand ownership are more chicken-and-egg than one-way-street.

Elevated womenswear

Odd Muse is all about wardrobe staples that last. With flagship pieces like the ‘Ultimate Muse Blazer’ and a range of all-season dresses, this is a go to choice for a growing audience of women who are looking for reliable, classy pieces.

Odd Muse is deft at leveraging appropriate platforms like Pinterest, on which it saw a 32% audience growth and through which it enjoyed a 158% ‘add to baskets’ growth between August 2024 and January 2025.

Rising Stars with Distinctive Fashion Lines 

Frankies Bikinis by Francesca Aiello 

Malibu native Francesca Aiello started designing her own swimwear pieces, putting them up on an early-Instagram page @frankiesbikinis to show friends. She launched in 2012 with the help of her mother and quickly blew up on social media. By 2018, Frankies Bikinis was running its first runway show in L.A.

Perfected Swimwear 

Frankie’s history is studded with high-profile partnerships, from Gigi Hadid to Sydney Sweeney and Pamela Anderson, each paired with new and innovative lines of swimwear and activewear.

Design excellence and creativity is obviously the heart of this brand, but what really stands them apart is their community-focused marketing, from New York pop ups to a really positive, inclusive online community.

Djerf Avenue by Matilda Djerf 

Matilda Djelf demonstrates the capacity for influencers to be a leading driver behind a fashion brand’s development and identity. In an interview with Luxe Gen, she said: “I was giving a lot of myself to them: my time, my ideas, my creative concepts, and my exposure… I didn’t get to decide the things that mattered to me – for example, which factories to work with or what countries to produce in.”

Scandinavian Style 

Djerf Avenue emerged off the back of a casual travel blog, with Matilda’s rising popularity on socials paving the way for a self-funded online fashion brand that went from zero to $34M in annual sales in just three years.

While Djerf Avenue’s style is definitively Scandinavian, they carved out their space in the U.S. fashion market and spread their northern European style through intelligent collabs with other rising stars in the influencer fashion brand world like Frankies Bikinis and Emi Jay.

Influencers Blending Lifestyle and Fashion 

WeWoreWhat by Danielle Bernstein 

WeWoreWhat is another multimillion-dollar influencer-led fashion line that all began with a blog in the 2010s. Bernstein launched with a line of modern overalls that offered modern fits while maintaining the “original DNA of vintage styles”. Her identified gap in the market was a winner, netting her over $70K in sales in her first three hours alone.

Social Star Making Sales 

Bernstein credits her brand’s continued agility to its self-funded nature. She focuses the majority of her energy on driving D2C sales for WeWoreWhat, primarily through socials; while they do engage in brand and influencer partnerships alongside that, she’s all about generating lasting mutual investment through long term and exclusive collaborations, rather than fleeting sponsorships.

Song of Style by Aimee Song 

Aimee was a blogger turned YouTuber, who after a decade as a fashion, lifestyle and nutrition influencer decided to make her own way in 2019 with her ‘Song of Style’ line. In partnership with Revolve, Song of Style continues to be one of the retailer’s strongest performing influencer fashion brands.

Elegance Meets Everyday 

Song’s focus is on pieces designed for everyday rotation in the wardrobes of everyday people, all while being inspired by luxury styles and contemporary trends. Her debut range featured 50 pieces that made sure to serve a complete range of sizes, and coming in at accessible price points.

Underground Niche Influencer Brands 

Rouje by Jeanne Damas 

Who better to serve Parisian chic than a native Parisian– not to mention a fashion blogger, Instagram creator, avid people watcher and lifelong lover of the French capital’s style.

Launching a small four-piece collection in 2016, Rouje was built for everyday life “in Paris, on holiday, or at work”. Jeanne wanted to create clothing that she liked and would wear daily, and this commitment authenticity resonated worldwide.

Modern Parisian Vibes 

After a successful online launch in 2016, a physical store arrived in Paris in 2019, followed by sister stores in London and New York in 2023. 

Though a global brand, Rouje remains thoughtfully limited in scope. Jeanne doesn’t look to open dozens of stores, but rather build a unified global community through influencer campaigns and collaborations. Rouje remains firmly committed to everyday Parisian sensibilities and keeps them at its core – a focused aesthetic that continues to draws global demand.

Are You Am I by Rumi Neely 

Rumi Neely was another frontrunner of the fashion blogging scene, gaining star status for her 2008-launched “FashionToast” site. Her brand “Are You Am I” launched off the back of a huge community of monthly blog readers, making a solid foundation for success that has taken her speedily to cult status and public endorsements from a raft of celebrities. 

Signature Swimwear and Lingerie  

Rumi maintains that she had the natural personality for conceptualizing her own fashion brand, with a “crazily specific” eye for detail and a dream wardrobe that we all wanted to become a reality just as much as her. 

Neely takes a deliberate attitude to design, and loves reflecting the spirit of Los Angeles through swimwear and lingerie collections that “just overstep that boundary of what’s safe, what people expect to see.”

Influencer Lines Redefining Sleepwear 

Night Sweet Thing by Bridey Drake 

Bridley Drake started out as a regular TikTok influencer, building a dedicated audience for relatable everyday content that always had a cozy aesthetic. Her evening wind-down or morning routine videos usually featured her in a variety of pajama sets, and she became known for it by her community and sleepwear brands alike.

The launch of her personal brand, Night Sweet Thing, was a natural extension of that reputation. It’s a manifestation of her personal passion for and expertise in what makes nightwear great – she is her own ultimate customer.

Colourful Cosy Sets 

Comfortable, high-quality, aesthetically pleasing – Night Sweet Thing’s collections are all these things, but slightly more. With sets like the Mermaid Collection, the Surfer Girl Collection and the Fruit Collection, these lines are adorable and thematic, harking back to the comfort and fun of our childhoods while offering the quality and practicality that adults want in their pajamas.

TALA 

Grace Beverley (originally GraceFitUK) started out as an influencer at the age of 18, alongside being a student at Oxford. After gathering a following of half a million based around fitness, lifestyle and veganism, she decided to act on her frustrations of a lack of quality, affordable, ethical home equipment – like resistance bands – and activewear.

After bootstrapping the business herself, the end of year one saw her with over £6m in sales – mainly powered by organic social media clout.

Sustainable Sports and Activewear 

TALA is going stronger than ever in 2025, with Grace Beverley remaining the social face of the company – as well as its driving strategic force – is central to that success.

Blending ethics, sustainability and competitive pricing, TALA is carving out a space for themselves for dependability and responsiveness to customer feedback – something that consumers are responding to in a market crowded with global activewear giants.

Harnessing the Power of Fashion Influencers 

Influencer fashion starts with the influencer

You can’t create a clothing line and simply stick an influencer on it before shipping out.

The success stories we’ve covered all share the same root: the originating influencer’s rich, personal connection to fashion. It’s through passion that they’ve identified valuable markets gaps or defined a unique niche that’s an organic extension of their personal style and identity.

Product quality and production ethics should be rock solid

Combine fashion with socials and you get one very fast-moving market, but your design and production process should always be careful and considered.

The swift and vocal feedback loops of socials mean any perceived misalignment between an influencer’s trusted persona and their product’s reality can lead to significant backlash. 

If you damage trust in your influencer or undermine their authenticity, you might not get a second chance.

Standing out in a visually dominated market

Unlike beauty or health, you can’t point to practical benefits to prove your product’s worth. Fashion is all in the eye; this visual emphasis makes platforms like Instagram and TikTok particularly powerful, but also demands constant content innovation to stay relevant in fast-moving trend cycles. 

That innovation isn’t limited to your collections: curating new fashion identities (and therefore communities), frontloading your influencer’s personality, and looking for trend creation opportunities is key.

Begin Your Influencer Journey 

Whether you’re a fashion brand looking to launch new collections or collaborate with the shapers and creators of tomorrow’s clothing trends, The Goat Agency can help.

With deep expertise in influencer marketing for fashion brands, as well as extensive global reach, we connect brands with the creatives they need to become next season’s success story – get in touch now.

Key takeaways

In the past audiences flocked to influencers to be guided by their taste, finding new things to wear from someone who was like them – or represented what they aspired to be. Now users are buying clothes created by influencers, and in increasing volume.

In fashion, proof of a product’s value largely lives in the aspirational realms of visual transformation and personal expression. Influencers are a living, human embodiment of that: the fusion of aesthetics and individual identity. Not only that, but consumers feel they’re buying directly from the fashion creator (because they usually are). Every influencer fashion line has the face, voice and authority of a trusted human figure behind it.

Influencer-made lines are exploding because buying clothes made by that influencer – rather than just worn by them – offers a deeper way for consumers to act out their aspirations, align themselves more closely with their favorite influencers, and buy with trust.