Welcome to The Goat Agency Podcast! Your go-to podcast for Trends, Creators, and Culture! Dive into the latest social media and pop culture phenomena with industry experts and top creators.
In this episode of mini-series “Anatomy of a TikTok Trend”, Goat’s Head of Marketing, Jo Hughston, sits down with Lucy Maguire, Senior Trends Editor at Vogue Business.
They discuss the trends impacting luxury fashion, they ways that social media and influencers have changed the face of Fashion Week, and how Lucy built a successful career in Fashion Journalism. They then deep dive into two major TikTok trends from the past 12 months – Brat Summer and Quiet Luxe.
Why did Brat Summer have SUCH a grip on culture throughout 2025? What exactly did Charli XCX and her team do to capture people’s imagination and how did this play out on social media?
Then what exactly is Quiet Luxe? Why has it emerged as a dominant trend and what was the Sofia Richie effect on TikTok and Gen Z specifically?
This isn’t your typical marketing podcast. We’re diving into the wild, weird, and wonderful world of TikTok trends that go beyond dances and catchy songs. Think viral phenomena that make it to mainstream media and become part of our everyday language!
LISTEN & WATCH NOW ON SPOTIFY, APPLE PODCASTS AND YOUTUBE
Subscribe to our Spotify, Apple, and YouTube channels for more original series!
