Top Beauty Brands on TikTok and What They Are Getting Right
In this exclusive Goat Intelligence report, we compare 10 luxury, premium and challenger beauty brands to uncover how they “hook” and “hold” attention on TikTok.
What can you expect?
5 challenges facing beauty brands on social media
Top luxury, premium and challenger beauty brands on TikTok
Insights into what they’re getting right
Tips to apply to your own brand’s TikTok influencer marketing strategy
TikTok undeniably changed the face of beauty marketing forever.
Its focus on short-form humour, copycat trends, and non-filtered aesthetics forced brands to adapt their approach to advertising.
In this report, we examine 10 beauty brands across luxury, premium and challenger, on TikTok to understand what they’re getting right and what we can learn from them.
Specifically, we uncover exactly how they’re “hooking” attention AND how they’re then “holding” it.
