Influencer Agencies: What Are You Actually Buying?

Influencer is rapidly becoming a much bigger part of brands’ media budgets, and this is only set to grow.

But as a relatively new media channel, brand and procurement teams don’t always have the much-needed information and operational details to make informed agency decisions.

How does the industry really work? How can you ensure you’re getting the right price for services? And what does a best in class agency/brand relationship look like within influencer?

At The Goat Agency’s recent event, we explored these topics and more, aiming to bring to life this relatively new and highly exciting marketing channel.

We went back to basics, starting with how influencer as a marketing channel has evolved, what this has meant for agency models, and finishing with a live response-to-brief to demonstrate how we would actually approach planning a campaign with a client.

Here we’ve outlined some of the key takeouts from the day!