We are very excited to announce our next Raised on Social event, live in London!
We’ll be diving into the world of YouTube creator marketing, exploring how brands can connect with audiences this year through effective content, media and influencer strategies.
YouTube was the most watched streaming service on TV globally last year (Nielsen 2024).
From Hot Ones and Chicken Shop Date overtaking traditional celebrity chat shows, to the likes of MrBeast and The Sidemen releasing their own dating and reality TV game shows, 2024 was the year that YouTube creators truly established themselves as content production studios.
At the same time, smaller creators are achieving huge reach through Shorts. There are huge opportunities for brands to tap into these highly engaged audiences.
And yet, over the past 18 months, creator strategies have largely been focused on TikTok and Instagram. Both extremely powerful and relevant channels, but are brands missing out on the power of YouTube creators?
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Let’s talk YouTube.
We’re lifting the lid on YouTube’s journey from video sharing platform to global media conglomerate, uncovering what lies ahead this year for brands’ influencer marketing strategies.
In this creative and media inspiration session, we’ll explore how brands can use YouTube influencer marketing to connect with untapped communities, diversify their media plans and strategies, and generate tangible business results, all while moving at the speed of social.
We’ll be joined by some incredible guest speakers including:
- Jimmy Hughes, Head of Social at Heineken
- Georgina Honeyman, Social Media Manager, REFY Beauty
- Jordan Schwarzenberger, Manager of The Sidemen
- Taz Alam, Creator at ClickForTaz
- Chris Mills, Social Enablement Lead, Google
- Raj Lahiri, Head of Creator Partnerships UK&IRL, YouTube
It’s all taking place on Wednesday 5th February, 9:00am – 12:45pm, at Everyman Borough Yards, London. This is a completely free event however you must be on the guest list to gain entry.
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And if you can’t make this event but would be keen to speak to us directly, get in touch via our website contact form.
