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2026 Unfiltered: Culture, Content and Creator Marketing Predictions
December 15, 2025
Goat's annual creator marketing predictions report is here! In this comprehensive but easy-to-flick-through report, we explore "2025 through a rearview mirror", plus our predictions for 2026 culture, content and creators. What will capture the zeitgeist, which creators will reign, and how can brands prepare their creator marketing strategies?
r/InfluencerMarketing: Reddit’s Nathan O’Connor on how brands can show up on Reddit
May 13, 2026
In this episode of Overherd on Social, we sit down with Reddit's Nathan O'Connor and Goat's Dominic Percy to unpack how Reddit can be integrated diversely across marketing strategies.
Employees are the New Influencers: How the EGC Landscape is Shaping Brand Marketing
May 13, 2026
Discover how (EGC) Employee Generated Content is completely re-shifting brand marketing. From building trust, engagement, and reach across social, to celebrating brand culture and its people.
Stop Picking Influencers by Follower Count. Here’s What FMCG Brands Should Do Instead
May 6, 2026
Merely chasing follower count won't cut it in FMCG influencer marketing. Discover which influencer tier actually moves the needle for your brand in 2026.
Reale Actives: The Launch Strategy for Alix Earle’s Skincare Brand
April 29, 2026
What is Reale Actives? In this blog, we explore the launch of Alix Earle’s skincare brand and how credibility, community, and a clear strategy are important drivers in purchase decisions.
Over 50’s creators are Driving the Highest YouTube Traffic Growth
April 21, 2026
Older influencers are carving out their own place on social. In this blog, we spotlight the top over 50’s creators, what makes 'silver influencers' so effective and how brands can and are working with them
The ‘Naked’ Truth About Influencer Marketing: Building Trust with Gen Z in the Intimacy Space
April 15, 2026
In this episode of Overherd on Social, we sit down with Fern from sexual wellness brand LELO to explore the shifts in the industry, the challenges, and how they're building trust.
Addison Rae’s Rebrand: How She Went from TikTok Influencer to Credible Pop Artist
April 13, 2026
In this blog we look at the evolution of Addison Rae, from her rebrand into musician, content strategy, and the resurgence of the Y2K aesthetic.
How Travel Influencer Marketing Is Changing the Way People Plan Holidays in 2026
April 7, 2026
In this blog, we break down the top travel influencers brands need to work with to enhance their influencer marketing strategies.
The Top 10 Cleaning Influencers UK Brands Need to Work With
April 2, 2026
In this blog, we break down the cleaning influencers UK brands need to work with in 2026 and what makes them so effective.
Bryce Adams Joins The Goat Agency as US Influencer Lead
March 23, 2026
Bryce Adams joins Goat as new US Influencer Lead, leading our US operations and driving Influence Everywhere.
Easter Influencer Marketing | A Guide for Food and Drink Brands
March 20, 2026
Easter is one of the biggest seasonal moments in the calendar. Here's how to create a successful Easter influencer marketing strategy for food and drink brands.
CleanTok, Creators and Community-Building. How Unilever Home Care has Evolved their Influencer Strategy
March 19, 2026
In this episode of Overherd on Social, we speak to Laura Hewer and Maddie Gilbert from Unilever to unpack how leading homeware brands are shaping their strategies in 2026 and beyond.
Influence Everywhere
