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How Brands Are Using Sports Influencers at Wimbledon and the US Open to Reach New Audiences
June 1, 2026
Tennis has a new, younger audience and brands are taking notice. Here's how the smartest Wimbledon and US Open activations are being built around creators.
Micro Influencer Marketing: How Can Brands Work with Micro Creators?
June 16, 2026
In this blog, we’ll unpack how to partner with micro influencers for your brand, micro influencer marketing strategy building and why brands are selecting micro influencers.
Pride Month Influencer Marketing: What Actually Works (And Why Most Brands Get It Wrong)
June 9, 2026
In 2026, the bar for what makes a great Pride campaign is higher than it's ever been, and the brands rising to meet it are creating some of the most memorable, emotionally resonant work on social.
COMING SOON: Pick Me. Choose Me. Love Me. The FMCG Influencer Marketing Report
June 8, 2026
In our upcoming Goat Intelligence report, we'll dive into FMCG influencer marketing strategy featuring examples from brands like Scrub Daddy, CeraVe, Poppi and Knorr. Find out what to expect: for unique inspiration, our helpful Goat framework for planning your FMCG brand's creator marketing strategy, and results from our Brand AI data into platforms, micro vs macro, and long term vs short term influencer activations.
Soundcloud Appoints The Goat Agency as US Influencer Agency of Record
May 28, 2026
The US arm of global influencer marketing agency, The Goat Agency (part of WPP Media), has been selected by Soundcloud as their influencer agency of record.
Goat’s Paid Media Services: Shifting the Paid Social and Programmatic Landscape
May 26, 2026
In this blog, we’ll break down the paid media landscape, Goat’s paid media services, our evolving programmatic and paid social activities, and how we leverage them for our clients.
r/InfluencerMarketing: Reddit’s Nathan O’Connor on how brands can show up on Reddit
May 13, 2026
In this episode of Overherd on Social, we sit down with Reddit's Nathan O'Connor and Goat's Dominic Percy to unpack how Reddit can be integrated diversely across marketing strategies.
Employees are the New Influencers: How the EGC Landscape is Shaping Brand Marketing
May 13, 2026
Discover how (EGC) Employee Generated Content is completely re-shifting brand marketing. From building trust, engagement, and reach across social, to celebrating brand culture and its people.
Stop Picking Influencers by Follower Count. Here’s What FMCG Brands Should Do Instead
May 6, 2026
Merely chasing follower count won't cut it in FMCG influencer marketing. Discover which influencer tier actually moves the needle for your brand in 2026.
Reale Actives: The Launch Strategy for Alix Earle’s Skincare Brand
April 29, 2026
What is Reale Actives? In this blog, we explore the launch of Alix Earle’s skincare brand and how credibility, community, and a clear strategy are important drivers in purchase decisions.
Over 50’s creators are Driving the Highest YouTube Traffic Growth
April 21, 2026
Older influencers are carving out their own place on social. In this blog, we spotlight the top over 50’s creators, what makes 'silver influencers' so effective and how brands can and are working with them
The ‘Naked’ Truth About Influencer Marketing: Building Trust with Gen Z in the Intimacy Space
April 15, 2026
In this episode of Overherd on Social, we sit down with Fern from sexual wellness brand LELO to explore the shifts in the industry, the challenges, and how they're building trust.
Addison Rae’s Rebrand: How She Went from TikTok Influencer to Credible Pop Artist
April 13, 2026
In this blog we look at the evolution of Addison Rae, from her rebrand into musician, content strategy, and the resurgence of the Y2K aesthetic.
Influence Everywhere
