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2026 Unfiltered: Culture, Content and Creator Marketing Predictions
December 15, 2025
Goat's annual creator marketing predictions report is here! In this comprehensive but easy-to-flick-through report, we explore "2025 through a rearview mirror", plus our predictions for 2026 culture, content and creators. What will capture the zeitgeist, which creators will reign, and how can brands prepare their creator marketing strategies?
From Campus to Culture: The Rise of NIL Influencers
October 8, 2025
An exploration of sports as culture, the growth of NIL, and the strategies brands need to connect with the next generation.
Who is Wisdom Kaye? Meet the Creator Named TikTok’s Best Dressed Guy
December 16, 2025
Discover how Fashion Creator Wisdom Kaye’s creative direction and storytelling offer a blueprint for brands seeking authentic, lasting influence.
Male Influence: How Young Men Feel About Positive Influence and Masculinity Online
February 27, 2025
How Young Men Feel About Positive Influence and Masculinity Online. A study by Goat and YouGov into 4,000 young men aged 18-34 in the UK and US.
2025 Unfiltered
December 16, 2024
What can TikTok trends tell us about people, culture and consumer moods? And what does this mean for social and influencer marketing strategies next year?
Top Gaming Influencers UK: The Creators Dominating Screens in 2025
December 10, 2025
Discover the top gaming influencers UK brands are partnering with in 2025. From Twitch streamers to YouTube legends, explore the gaming creators driving results.
What Are You Buying?: Guide to Influencer Agency Procurement
August 1, 2024
Influencer is rapidly becoming a much bigger part of brands’ media budgets, and this is only set to grow. In this report aimed at brand Procurement teams, we explore how influencer marketing has evolved, what this means for brands' strategies, tips and best practice, and key considerations for identifying an influencer partner or agency.
10 Christmas Influencer Campaigns to Inspire Your 2025 Activations
December 3, 2025
The holiday season is the busiest time of the year where brands face a lot of challenges. Find out how brands launched Christmas influencer campaigns last year.
Top Takeouts from Raised on Social: The Next Era of Influencer Marketing
April 14, 2024
Get the key takeouts from our Raised on Social LIVE event in London with speakers from 3M, Arla, Beauty Pie, Heineken, Sky, TikTok and more!
The Goat Agency is Named Badged TikTok Marketing Partner
December 3, 2025
The Goat Agency is excited to announce that it has been recognised as a badged TikTok Marketing Partner.
The Hook and the Hold: Analyzing the Top Food and Drink Brands on TikTok
February 14, 2024
In this exclusive Goat Report, we compare 10 food and drink brands to uncover how they "hook" and "hold" attention on TikTok.
How to Build a Winning Black Friday Marketing Strategy with Influencers in 7 Steps
December 2, 2025
Boost sales with a powerful Black Friday marketing strategy. Learn how influencers can drive conversions, build hype, and deliver results for your brand.
The Next Era of Influencer Marketing
November 20, 2023
How brands can drive sales and conversions through influencer-led paid media, retail media and social commerce.
Influence Everywhere
