December 3, 2025
The Goat Agency is Named Badged TikTok Marketing Partner
The Goat Agency is excited to announce that it has been recognised as a badged TikTok Marketing Partner.
As a badged TikTok Marketing Partner, The Goat Agency is able to help brands build and optimise high-performing TikTok campaigns. We’ve got a proven track record of success on TikTok, and are trusted by advertisers to develop TikTok-first campaign strategies to achieve their goals.
TikTok’s unique culture encourages brands to create content that resonates with communities through genuineness, entertainment, and creativity. By blending our creative and media expertise, we ensure that campaigns feel native to the platform, delivering stronger engagement and improved operational efficiency.
TikTok for Brands: Why is it so Critical?
As detailed in our 2025 Unfiltered Report, the biggest challenge for brand marketers is how to “Move At The Speed of Social”. TikTok is one of the most effective platforms for brands to activate influencers on. As of 2025, TikTok has 1B monthly active users, with 92% of users globally taking action after watching a TikTok video.
With its fast-paced, trend-driven culture and highly engaged user base, TikTok allows brands to reach audiences through creators who’ve already captured their followers’ trust and attention. In fact, the TikTok Marketing Science Global Community and Self-Expression Study 2021 found that 73% of users globally feel a deeper connection to brands on TikTok than on other sites/apps they use, highlighting the value of partnerships with TikTok influencers in creating native, entertaining content.
The key advantage? Influence feels genuine. TikTok creators speak the language of their niche. When they promote a brand, it’s not just an endorsement – it’s a recommendation from someone their audience genuinely relates to. This relationship drives higher engagement, stronger brand recall, and more meaningful conversions.
Proven Success with Global Brands
Goat operates as the port of call for brand marketers looking to achieve their marketing objectives across the platform, building full-funnel strategies that actually convert. Our work with TikTok consistently highlights how our collaborative approach bridges creative and performance marketing. This ensures brands not only reach the right audiences but also connect with them in meaningful ways.
The Goat Agency worked with ODEON on their TikTok influencer marketing to bring people back to cinemas post-pandemic. The #FeelsGoodToFeel campaign, featuring creators like Max Balegde, re-emphasised the benefits of the cinema experience. This effort grew ODEON’s TikTok followers from 4,000 to 100,000 in six months, also delivering a strong 14.7x return on ad spend, proving TikTok’s value for customer acquisition, and winning two major marketing awards.
Why Will Brands Benefit?
TikTok is a platform built for discovery. For brands, TikTok offers a prime-time slot in front of your desired audiences.
At The Goat Agency, we’ve been living and breathing influencer marketing since 2015, and nowhere is that more evident than on TikTok. As the platform continues to shake up social, from influencer commerce to high-value production, we help brands grow with content that connects, converts, and earns attention where it matters.
As a member of the TikTok Marketing Partners Program, we are supported by TikTok to enable our clients to curate and grow their strategies, achieving repeatable and measurable success across the platform. Recognised for the value we’ve provided our clients across diverse verticals, our partnership with TikTok allows our clients to leverage the key insights and analysis needed to create campaigns that translate.
How Can You Find Out More?
If you’re interested in exploring how this partnership will help your brand stop the scroll, get in touch to speak to a member of our team.
