February 16, 2026
Top Miami Influencers: The Creators Brands Need to Work With in 2026
Contents
- Why Miami Influencers Matter to Your Brand Strategy in 2026 ->
- Miami's Creator Economy: The Numbers you Need to Know ->
- The Top Miami Influencers Shaping Brand Culture Right Now ->
- The Future of Miami Influencer Marketing: What's Changing in 2026 ->
- Why Influence Everywhere Matters More than Ever ->
Why Miami Influencers Matter to Your Brand Strategy in 2026
The Miami Advantage: Why Brands are Shifting Budgets Here
Miami is the new hotspot in U.S. influencer culture, with the highest number of top Instagram influencers per capita in the entire country.
Influencers are flocking to Miami for a few reasons. As a state with income tax to speak of, Florida is a savvy financial move for influencers pulling down significant incomes through brand partnerships and platform revenue.
Forget cold, dark New York winters. Miami is the home of year-round sun and tropical weather, making it ideal for year-round outdoor content creation and sun-kissed living.
And perhaps most importantly, Miami has a vibe unlike anywhere else in the world. It’s a cultural epicenter, where world-class nightlife, fashion, food and lifestyle scenes blend with vibrant Latin culture – not to mention a high density of major international events and college communities.
As more influencers flock to Miami, whether it’s micro-creators or heavy hitters like Alix Earle, investment into the Miami influencer scene is following suit. The result is a hugely exciting concentration of influencers, infrastructure and energy into the city – and savvy brands are jumping in as soon as they can.
Miami’s Creator Economy: The Numbers you Need to Know
- Miami boasts over 6,000 “elite” Instagram creators, defined as those in the top 10% for follower count. When adjusted for population, it has more top influencers per capita than traditional entertainment capitals like LA and NYC.
- Miami consistently ranks as the #3 metro area in the US by top Instagram creator count, after LA and New York City
- Three influencers in Miami made the first-ever Time 100 Creators List
Amra Reyes
Instagram (5.2M followers), TikTok (847K followers), YouTube (95K followers)
Amra Olevic Reyes, “Amrezy”, is a cornerstone of the beauty and fashion verticals. She built on success as a Miami influencer with Sephora and MAC, leveraging into elite partnerships like Dior and Chanel, plus a legendary Anastasia Beverly Hills collaboration. Her 2025 AMREZY brand launch cemented her status as a leading figure in the emerging creator-entrepreneur cohort.
Richie Lovelace
Instagram (1.5M followers), TikTok (975K followers), YouTube (57K followers)
You probably know him as @daddywellness: this Miami influencer is a powerhouse in the men’s fitness and grooming vertical, who demonstrates just how successful creator-owned content ecosystems can be with his ‘Dialed University’ fitness programme.
As the pioneer of the ‘Dialed Degen Method’ (“everything you need to get in great shape while enjoying your social life”) he’s scaled a $1M+ online platform alongside major followings on Insta and TikTok. He’s partnered up with the likes of Dior and Groot Hospitality, pushing a whole new era of relatable masculine lifestyle content.
Why “Influence Everywhere” Matters More than Ever
We’re living through a Human Media Revolution. People and personalities are definitively leading the way in a media landscape where audiences are no longer passive – they’re invested, opinionated and deeply involved.
Human media, in the form of genuine, relatable influencers is key, but it’s not enough. In an overwhelmingly diverse digital-physical landscape, with endlessly diverse audiences, cutting through the noise and getting results is only achievable by building ‘Influence Everywhere’.
It means asking: why should influencers confine themselves to social apps? Why should you segment your marketing mix, keeping a harness on your most powerful assets (influencers) when they could be the catalyst for powerful connection throughout your brand ecosystem? Influencers are beyond the phone and into the Out-of-Home (OOH) media that lives all around us, as well as real-world events.
‘Influence Everywhere’ means redefining exactly what an influencer is, and where they can live. It means realizing that opportunities to blur the lines between creator, consumer and company are the path to scalable, impactful storytelling that doesn’t just benefit quarterly sales, but can define the future of your brand.
Miami Influencers – FAQs
Who is the most famous person from Miami, Florida?
Miami has produced some major cultural figures – athletes like LeBron James, and Gloria Estefan emerged from the city’s cultural influence. But in the modern creator economy, the most famous “people” are often the Miami influencers themselves: creators who’ve built empires around Miami lifestyle, fitness, and luxury content. Their reach often rivals traditional celebrities.
Why do so many influencers live in Miami?
Miami is creator central: year-round sunshine, stunning backdrops (beaches, architecture, nightlife), a thriving luxury goods scene, and established creator infrastructure. The city of Miami attracts influencers across every niche because there’s always content to make and always an audience watching. Plus, the cost of living and tax benefits make it attractive for creators building sustainable businesses.
What TikTokers live in Miami?
Miami has hundreds of active TikTokers across fitness, lifestyle, comedy, and creator culture. Rather than naming individuals (the scene changes constantly), focus on identifying creators in your specific niche. Use TikTok’s discovery tools, location tags, and hashtags to find creators whose content aligns with your brand.
What influencers live in Florida?
Florida hosts a massive creator ecosystem – from Miami’s luxury lifestyle creators to Tampa’s fitness influencers to Orlando’s entertainment-focused accounts. The diversity is the real value: you can find established creators and micro-influencers across virtually every niche and audience demographic.
How do I contact Miami influencers for brand partnerships?
Start with their Instagram or TikTok bio – most creators have business email addresses or management contact info listed. DM them directly with a personalized, specific pitch that shows you understand their content. Include what you’re offering, your timeline, and deliverables. If they’re represented by an agency or manager, go through official channels. Avoid generic mass outreach as it gets ignored. Or just use an influencer marketing agency like Goat to do the leg work for you!
What are the biggest Instagram accounts in Miami?
Miami’s largest Instagram accounts include local celebrities, lifestyle brands, and established creators with millions of followers. However, follower count doesn’t equal campaign effectiveness. A mid-tier creator whose followers actually engage and convert will outperform a mega-account with passive followers. Focus on audience quality and alignment over raw numbers.
How do I find micro-influencers in Miami?
Use Instagram and TikTok’s location tags to search Miami-based creators in your niche. Look at hashtags relevant to your industry (#miamihealth, #miamilifestyle, etc.) and engage with creators who show up consistently. You can also use influencer discovery tools like HubSpot, Upfluence, or AspireIQ to filter by location and audience demographics. Or work with an agency like Goat that has established relationships with Miami’s micro-creator community.
