October 2, 2025

Top 10 Wellness Influencers Driving Conversations Around Mental Health

Wellness influencers are quickly becoming the go-to voices in self-care and healthy living, bridging the gap between aspirational healthy lifestyles and daily practices. As audiences seek guidance on everything from recipes and mindfulness, to fitness and emotional balance, wellness creators are stepping up to deliver content that feels both inspiring and accessible.

In this post, we’ll explore who’s making waves in the online mental health and wellness space, what strategies they use to connect, and how brands like yours can authentically partner with top wellness influencers to resonate with engaged, health-oriented watchers.

An important note before we begin:

Mental health is an essential part of overall well-being, and content shared online should be treated with the same level of responsibility as traditional health and medical guidance. Misinformation or unqualified advice can carry serious consequences. When working with wellness influencers (or consuming their content), it’s important to verify their credibility, highlight their expertise (if applicable), and encourage audiences to seek guidance from licensed professionals before making significant lifestyle changes. Brands and creators should also ensure full compliance with local regulations surrounding health-related content and ensure that their content is evidence-based.

Wellness Influencers Driving the Future of Health and Self-Care

Wellness content is rapidly gaining traction across platforms like TikTok, Instagram, and YouTube for a number of reasons:

Mental Health Awareness

Awareness around wellness continues to grow in 2025 across nearly all demographics. This growth has created a positive feedback loop: as more conversations about mental health appear online and in mainstream media, people feel more comfortable embracing healthier lifestyles and seeking inspiration from mental health and wellness influencers.

The Covid-19 pandemic accelerated this trend, forcing many to rethink their priorities around health, balance, and well-being. With gyms closed, in-person yoga sessions cancelled, and stress levels at all-time highs, digital platforms became a natural outlet. Wellness influencers filled the gap by sharing routines, recipes, and practices that audiences could adopt from home.

Gen Z and Wellness

Gen Z, the dominant demographic on TikTok, is particularly proactive when it comes to wellness. Gen Z-ers are more likely to have gone to therapy (37% vs. 35% for Millennials, 26% for Gen. X and 22% for Boomers), and are more likely to report their mental health as fair or poor (27% vs. 15% for Millennials and 13% for Gen X). Gen Z values authenticity and are more likely to experiment with new forms of self-care – whether that’s mindfulness apps, plant-based diets, or holistic fitness routines. For Gen Z, engaging with wellness influencers reinforces a sense of community and authenticity. That’s why so many aren’t just consuming wellness content but also creating it themselves, driving the movement forward.

Types of Wellness Content That Resonate Online

Fitness and Movement Creators

From quick home workouts to yoga flows and low-impact training, fitness journey-focused wellness influencers make exercise approachable for all levels. Their content often blends physical activity with motivation and consistency, helping audiences build sustainable habits that fit into daily life.

Brand Opportunity: Brands often collaborate with fitness creators or personal trainer influencers through activewear partnerships, workout routines, equipment features, or app-based training promotions.

Nutrition and Healthy Eating Voices

Nutrition-driven creators use their platforms to inspire balanced eating, whether through plant-based meals, mindful snacking, or practical recipe ideas. The best health and nutrition influencers focus on education by breaking down ingredients, nutritional advice, and tips for long-term health. Their approach resonates with audiences seeking simple, sustainable ways to fuel their bodies.

Brand Opportunity: Food, beverage, and supplement brands frequently partner with nutrition influencers to showcase products in authentic, everyday meal content.

Mindfulness and Mental Wellbeing Advocates

Mindfulness and mental wellness influencers highlight the importance of slowing down and creating space for self-care. Through practices like meditation, journaling, and breathwork, they help audiences manage stress and improve emotional balance. Their content emphasises small, actionable steps that make mental wellness more approachable in everyday life.

Brand Opportunity: Wellness apps, journaling brands, and even tech platforms often collaborate with these influencers to promote tools that support mindfulness practices.

Lifestyle and Holistic Health Creators

Lifestyle wellness influencers take a broad approach, weaving together physical, mental, and emotional health. They often share tips on sleep, skincare, productivity, and work-life balance, showing how wellness can be integrated into all aspects of daily living. This holistic approach appeals to engaged audiences looking for an all-around healthier lifestyle rather than focusing on just one area.

Brand Opportunity: Lifestyle creators often collaborate with beauty, sleep, and home wellness brands, aligning products with routines that promote overall health a nd well-being.

10 Mental Health Wellness Influencers on TikTok

Let’s take a look at some of the top wellness influencers in 2025, and what they’re doing that works:

@drjulie
🟦🟪🟨 Relatable? Important tips below 👇 Thought defusion helps you get some distance from unhelpful thoughts and emotions. It’s perfect if you struggle with recurrent thoughts that impact your mood or anxiety state. It’s a technique used in Acceptance and Commitment Therapy (ACT). In this therapy it is not the content of the thought that is considered the problem, but our tendency to get caught up in it and fuse with it by giving it our full attention in a way that blocks out other perspectives. This gives the thought huge power over our mood, emotions and behaviour. It can impact on what you say and do, how you interact with other people, and the choices you make for your life. Thought defusion helps to take some of the power out of a thought by giving us a little distance. It’s a bit like the moment you take a mask off your face and hold it in your hand at arm’s length. You suddenly get to see the mask in its entirety, and no longer have to see the world through that template. There are lots of different techniques to try… 1. The ‘Just noticing’ technique - Say to yourself, “I notice I am having the thought that…” before you say the thought out loud. This acknowledges that it is indeed a thought, and not a fact. 2. ‘Thanking the mind’ technique - respond to your mind with, “thank you for this idea/ feedback/suggestion.” Some people find it helpful to do this in a sarcastic way, as if you are not taking those thoughts too seriously, as the goal is to change our relationship with them, rather than block them out. 3. Write the thoughts down. For example, if you are trying to tackle high self-criticism, whenever you notice a self-critical thought, write it down on a post-it. Make sure you title that note with the type of bias you recognise it to be. For example, “Self-critical thought: I am such a ….” Remember that the goal is not to stop having the thoughts or block them out, but to ensure that they are not in the driving seat. 👉More on this in my million copy bestselling book - Why Has Nobody Told Me This Before? (Currently -50% see link in bio). Filled with insights from therapy about how to deal with real life problems. Available in over 40 languages
♬ original sound - Dr Julie | Psychologist

10. Emily McDonald (@emonthebrain)

Who are they?

Emily is a neuroscientist, consultant, and health coach, with nearly 753K followers on TikTok. Backed by bachelor’s and master’s degrees in neuroscience, Emily explores different topics and experiences that revolve around the brain, and all the complications it can throw at us.

What type of content do they post?

Most of Emily’s content is her speaking to camera, which usually involves tips for taking care of mental health, like things to avoid to take care of your brain, for example. Amidst advice on how to work on your mental health, Emily explores some pretty interesting topics around neurology. She’s got videos exploring the science behind Feng Shui, and even delving into telepathy between best friends, fascinating right? Emily is also a wellness influencer and will often post about how to take care of your body, which ultimately leads to a healthy mind.

Why are they successful?

Emily delves into some thought-provoking topics that prompt us to reconsider our perspectives. This is miles away from the content creators you’d expect to see on TikTok, but with a following of over 753K, it’s clear that people love it. Her advice on improving mental well-being is always backed by research, plus her two degrees. Every video takes a giant step towards educating her audience on all things neurology, mental wellbeing, and more. @emonthebrain is the place to be for science-backed guidance on improving mental health!

Key Considerations for Brands Partnering with Wellness Influencers on TikTok

Put Audience Benefit Ahead Of Brand

Don’t shoehorn your brand into mental health content. This is a sensitive topic, and your audience won’t appreciate feeling like you’re using it simply as an opportunity to advertise. This topic is often a chance for brands to prove that they exist for more reasons than sales. This might be a time to set aside your marketing objectives and connect on a purely human level. Genuine, helpful and transparent communication is essential in this area – you can check out our guide to powerful mental health campaigns for inspiration.

Don’t Over-Control The Content

This rings true for the majority of TikTok influencer marketing, but nowhere is creator independence more important than in mental health. Brands need to manage any fears around having open, honest – and often challenging – conversations.

Audiences search for mental health content because they want to feel understood, as well as to get real answers. They’ll be able to tell when an influencer has been restricted or bound to a script.

Let wellness influencers get involved early in the creative ideation process, and give them room to express themselves throughout the process. They’re the experts – they understand what will resonate most with your audience.

Reflect The Diversity Of Our World

Make sure you thoroughly research your customers and communities first. Who are they, what are they looking for, and will they welcome your brand speaking on these topics?

When you feel confident in the above, you’ll then need to ensure that your influencers are diverse, not only in background but in their experiences too. Mental health is deeply personal and personalised, and treading well-worn or generic ground will ring hollow for your audiences.

While there are many professionals in the mental health and wellness space on TikTok, you don’t need to limit yourself to influencers in this vertical. Providing an opportunity for influencers from other sectors to share their experiences can lead to meaningful content and new audiences, as well as demonstrate that everyone has their own unique mental health journey.

Is Your Brand Interested In Partnering With Wellness Influencers That Create Content Around Mental Health Awareness?

Whether your offering has a direct effect on mental health and wellbeing, or it’s just high time that your brand contributed to the cause, it’s important to get your communication on this sensitive topic just right.

The Goat Agency is your expert partner in identifying and working with the best mental health (or related) influencers, helping you connect with your audiences on the deepest levels.

Drop us a line today to start building your mental health campaign – or check out our rundown of some of the best we’ve seen in recent years for inspiration.

Frequently Asked Questions

Q: What do wellness influencers do?

A: Wellness influencers share content around health, fitness, mindfulness, and self-care to inspire audiences toward healthier lifestyles.

Q:Why are wellness influencers important for brands?

A: They help brands connect authentically with health-conscious audiences by building trust and promoting products in relatable, everyday contexts.

Q: What types of wellness content perform best on social media?

A: Fitness routines, nutrition tips, mindfulness practices, and holistic lifestyle advice often resonate strongly with online audiences.

Q: How can brands choose the right wellness influencer?

A: Brands should look at audience demographics, engagement rates, content style, and the influencer’s credibility before partnering.

Q: Are wellness influencers qualified to give health advice?

A: Not all wellness influencers have professional credentials. Brands and audiences should verify qualifications and encourage consulting licensed professionals when making significant health decisions.

Q: Which platforms are most popular for wellness influencers?
A: TikTok, Instagram, and YouTube are the leading platforms where wellness influencers share engaging, visual content.