September 25, 2025
Overherd on Social: Creator Chat with Big John
Goat’s Overherd on Social podcast is a marketer’s go-to for Trends, Creators, and Culture! Dive into the latest social media and pop culture phenomena with industry experts and top creators.
In this episode, we’re joined by Big John, Content Creator and patron saint of Chinese takeaways, to discuss the growth of his platform, his experience partnering with brands, and what makes an influencer partnership a success.
–
Available on YouTube, Apple and Spotify
From coining the catchphrase ‘BOSH’ to presenting at the BRIT’s, Big John has expanded his platform to new realms. This episode provides a guide direct from the influencer’s mouth on curating effective partnerships that connect communities and build meaningful engagement.
Hosted by:
- Jo Hughston, Head of Marketing at The Goat Agency
- Matt Wyatt, Senior Video Producer at The Goat Agency
Chapters:
- Introduction: 00:00:00 – 00:08:13
- Marriage advice: 00:08:13 – 00:11:43
- Big John on success: 00:11:43 – 00:14:15
- Growth on social media: 00:14:15 – 00:18:34
- How ‘Bosh’ came to be: 00:18:34 – 00:21:14
- Mainstream notoriety: 00:21:14 – 00:23:43
- Building relationships in the influencer space: 00:23:43 – 00:26:13
- Connection to the Romford community: 00:26:13 – 00:28:14
- Parasocial relationships: 00:28:14 – 00:29:09
- Evolution of his platform and working with brands: 00:29:09 – 00:34:22
- The viral grape picture: 00:34:22 – 00:35:28
- Working with influencers: 00:35:28 – 00:36:36
- Working with Goat: 00:36:36 – 00:38:99
- Burberry Bosh?: 00:38:39 – 00:40:21
- Meeting celebrities: 00:40:21 – 00:43:38
- Brand lessons: 00:43:38 – 45:18
- Quick fire questions: 00:45:18 – 00:48:02
- Goat Bosh: 00:48:02 – 00:48:06
