The challenge:
Audi approached us to help with the goal of increasing awareness, desirability and test drive numbers for their Q range SUVs.
The solution:
Instead of just focusing on the SUV’s features, we wanted to bring the model into the real world with real-life experiences.
We devised a creative brief in which influencers shared a certain unique passion-point or aspect of their life, and then aligned this organically with their model of choice. This could be anything from cooking or parenthood, to entrepreneurship and even snowboarding!
Our nine influencers created content across Instagram Posts, Stories, Instagram TV, and really showed how the car fits in with their lifestyle in a way that felt natural and relatable to their audiences.
We combined this organic influencer content with a targeted paid social strategy. This featured a clear call to action encouraging viewers to click-through to Audi’s virtual assistant messenger, where they could easily arrange test drives.
The result:
Our influencers truly demonstrated the benefits and versatility of the car for drivers and their families. The content was extremely well received, delivering an incredible 8.3 million impressions and 39,000 clicks! Most importantly, we drove 536 customer referrals for Audi.
Territory:
We
Goat
This.
Do you need social media for your business but are finding the fast-changing industry daunting? Get in touch, Goat can help.
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