Case Study: Fireball

Introduction:

Through a highly competitive RFP process, we were selected to be Fireball’s influencer marketing agency of record, helping them to position “the most popular American whiskey brand” front and center on social media.

The challenge:

We had to channel the persona of an American, Gen Z party-goer, sourcing influencers that would bring the fun and excitement of the brand to life.

The solution:

Using an always-on strategy coupled with multi-channel ‘hero influencer activations’ around their highly seasonal cultural events throughout the year, we worked to ensure if there is a party being talked about on social, Fireball whiskey is at the forefront.

From originating relevant social creatives and developing new organic content styles, to targeted paid media amplification, we have helped Fireball whiskey to take a giant leap in making Influencer as a channel — a significant piece of their overall marketing mix. As consumers of the brand and a true extension of the Fireball team, we work throughout the calendar year to “ignite” relevant social communities and “deck the halls” of Instagram and Youtube with native Fireball messaging.