In light of the global pandemic, PokerStars were forced to shelve physical event plans throughout 2020 and 2021, resulting in a required shift to increased digital output.
Goat was tasked with onboarding talent across the client’s key markets in-line with a number of key tournaments, as well as introducing longer-term ambassadors who could produce sporadic content without the need for a tournament to be centred around.
The majority of content during the tournament phases was hosted on Twitch, with highlights being cut-down and uploaded to YouTube. YouTube was the hub for the majority of the ambassador content. The UK’s largest influencer group, the Sidemen, were also onboarded for a multi-video series in which they played poker against each other on the PokerStars platform. So far, across their first three videos uploaded, over 5m views have been achieved.