Case Study: Thinx

Introduction:

THINX make incredibly effective period-proof underwear. As a fast growing. market leading brand in the female wellness space, they were looking for a partner in the US who could help develop and bring their brand voice to life through highly relevant creators.

The challenge:

We were onboarded as THINX’s influencer agency in early 2018 and have been working with them to build their influencer cohort of open-minded, taboo breaking creators, aiming to normalize talking about periods ever since. THINX’s aim is to smash stereotypes and destigmatize conversations for people with periods.

The solution:

We identified influencers who spoke freely about THINX and the way they use its products, building different authentic narratives with the lifestyle, fashion, body positivity, sport and sustainability verticals.

At the core of our work for THINX is driving tracked revenue, using influencers to create acquisition focused content and distributing unique discount codes. We also identified creators, who embodied the brand’s values, to partake in brand campaigns, ensuring the THINX brand message reflected the true thoughts and feelings of their consumer base, at scale.