Goat has been working with TRIP, one of the most exciting brands within the emerging CBD sector, since October 2022.
We were tasked with helping TRIP to reach and engage new audiences on social. Through influencers, we wanted to showcase the drink and oil products, educate people about the benefits of CBD, and ultimately drive sales!
Over the past 6 months, we’ve partnered with influencers across a multitude of verticals to create scroll-stopping content across Instagram and TikTok.
Content has ranged from influencers sharing their own personal stories and how TRIP products have helped them, to entertaining content based on the taste of the drinks.
Our team continuously monitor the content, optimizing the best performing through paid. We also promote this content through both brand and influencer handles, ensuring that ads are native to the platform and reaching relevant eyeballs.
TRIP has seen incredibly positive results since working with us, with a measurable uplift in sales as a direct result of influencer and social marketing. In fact, 80% of the customers driven from our campaigns are “new customers”.
As our client said, “Your influencer campaigns are performing twice as well as any of our brand activity so far.”