Case Study: TRIP

Accelerating CBD brand TRIP's customer growth through influencers


Instagram icon TikTok icon
6,500 new customers
CPA £4 lower than KPI

Campaign Content


Goat has been working with TRIP, one of the most exciting brands within the emerging CBD sector, since October 2022.

The challenge:

We were tasked with helping TRIP to reach and engage new audiences on social. Through influencers, we wanted to showcase the drink and oil products, educate people about the benefits of CBD, and ultimately drive sales!

The solution:

Over the past 6 months, we’ve partnered with influencers across a multitude of verticals to create scroll-stopping content across Instagram and TikTok. 

Content has ranged from influencers sharing their own personal stories and how TRIP products have helped them, to entertaining content based on the taste of the drinks. 

Our team continuously monitor the content, optimizing the best performing through paid. We also promote this content through both brand and influencer handles, ensuring that ads are native to the platform and reaching relevant eyeballs.

The result:

TRIP has seen incredibly positive results since working with us, with a measurable uplift in sales as a direct result of influencer and social marketing. In fact, 80% of the customers driven from our campaigns are “new customers”. 

As our client said, “Your influencer campaigns are performing twice as well as any of our brand activity so far.



Do you need social media for your business but are finding the fast-changing industry daunting? Get in touch, Goat can help.

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Measurable uplift in sales directly attributed to influencer
6,500 new customers
CPA £4 lower compared to KPI

Time to get started

The Goat Agency has over 8 years experience, specializing in social media marketing powered by influencers. To find out more about how we launch industry-leading campaigns across the world, contact us below.

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We specialize in driving revenue using influencers. If you are a brand looking to scale, get in touch to discuss your goals.