Case Study: World Remit

How we drove awareness of World Remit amongst migrant communities in eight different markets!

Platforms:

Instagram icon
16% avg engagement rate
2.4m total engagements

Campaign Content

We activated 47 Instagram influencers across South America, Asia and Africa.

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Introduction:

World Remit offer fast, flexible and international money transfers and we wanted to get the key messages of ‘global’ and ‘ease’ across to their audience.

The challenge:

We were tasked with increasing awareness of World Remit amongst migrant communities from a number of key territories.

The solution:

Goat devised an initial four-month influencer program that saw influencers across Nigeria, Kenya, Ghana, Zimbabwe, India, Phillippines, Somalia and Colombia promoting the product across Instagram.

A total of 47 influencers were activated across the eight markets, using in-feed placements for high-impact personal messaging and Stories for content requiring immediate user action, such as clicking through to site.

We
Goat
This.

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THE RESULTS

127% over delivery in engagements 
4x the platform average engagement rate 
16% average engagement rate
10.8k clicks
2.4m total engagements
3.3m Impressions 

Time to get started

The Goat Agency has over 8 years experience, specializing in social media marketing powered by influencers. To find out more about how we launch industry-leading campaigns across the world, contact us below.

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