Introduction:
World Remit offer fast, flexible and international money transfers and we wanted to get the key messages of ‘global’ and ‘ease’ across to their audience.
The challenge:
We were tasked with increasing awareness of World Remit amongst migrant communities from a number of key territories.
The solution:
Goat devised an initial four-month influencer program that saw influencers across Nigeria, Kenya, Ghana, Zimbabwe, India, Phillippines, Somalia and Colombia promoting the product across Instagram.
A total of 47 influencers were activated across the eight markets, using in-feed placements for high-impact personal messaging and Stories for content requiring immediate user action, such as clicking through to site.
We
Goat
This.
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