Consumer Brand Influencer Marketing Agency

The Goat Agency is an award winning consumer brand, influencer marketing agency, expert in producing standout campaigns. We don’t just do influencer marketing – we live and breathe social. We know what works, what flops, and which creators move the needle. If you want to win on social, you need a partner that puts social… first.

What else?

Influencer-driven campaigns: Content is King and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.

Data-driven technology: Ibex is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.

Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.

Unmatched passion: “Born from Data. Raised on Social. Powered by Creators.” Our people possess an unrivaled knowledge and interest in social media and the communities that make it up. We work in an industry we love and we bring this energy and passion to our clients!

TikTok is constantly changing, and with a shift in trends, its crucial brands maintain relevance by keeping their finger on the pulse on what’s next.

‘2025 Unfiltered: Predicting Consumer Behaviours Through the Lens of TikTok Trends’ dives into the most exciting trends from 2024, giving you a sneak peek at what’s coming in 2025. From viral moments, to innovative creator moments, we’re breaking down the trends that are shaping TikTok this year and will help you build effective marketing strategies globally.

Whether it’s a drugstore lip gloss in a GRMW, a shopping haul from the supermarket, or a cleaning product in someone’s Sunday reset, influencers transform digital products into handbag and food-shop essentials. Influencer marketing is word-of-mouth at scale, driven by creators who know how to speak to their audience, not at them. For brands, it’s more than just reach – it’s relevance, credibility, and conversion, neatly wrapped into content people actually want to consume.

At Goat, we’ve spent a decade proving why influencer marketing works – because when it’s done right, it doesn’t feel like marketing. We connect consumers with brands who get their audience, with every campaign built to perform, from TikTok to Instagram to YouTube, tailored to how real people discover, engage with, and buy products.

We turn influence into f*cking impact.