Introducing IBEX, our data-driven advantage
What is IBEX?
With over a decade’s worth of data, IBEX acts as our agency’s beating heart. Not just another influencer search platform, it’s an AI-powered data analytics and discovery tool, built by Goat and exclusive to Goat.
The USP? It enables us to provide enhanced decision intelligence to our clients, and use influencers that drive genuine performance towards your objectives.
Imagine thousands of campaigns, hundreds of thousands of pieces of influencer content, and millions of datapoints, all tracked and measurable in one central global data system… That’s IBEX. Put simply, no other influencer agency has access to this level of insight.
What do we use it for?
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Influencer discovery
We source the right influencers and content creators for the right campaigns based on constantly evolving data.
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Pricing
We can accurately negotiate costs for influencer work and content based on previous campaigns and performance metrics.
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Campaign management
Our teams use it as the source of all knowledge, recording and tracking against agreed timelines and workflows.
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Content insights
How has our campaign content performed? And why? All of these insights help us to spot patterns for future optimization.
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Reporting
Everything is tracked, measured and reported on ready to inform our strategy going forward.
Why do our clients benefit?
Better decision-making! Your brand strategy will be informed by literally millions of data points from over 10 years of influencer campaign tracking.
Deeper insights! You’ll get more than just impressions and likes. Our Data & Insights team is there to benchmark and interpret trends, patterns and performance from over 70 data points.
Confidence! You can confidently report on the true impact of your team’s social media and influencer marketing strategy.
Time! Everything is managed on our end, meaning fewer hours spent checking influencer accounts and filling out spreadsheets for you…