Influencer Marketing for Food and Beverage Brands

At Goat, we make food and drink impossible to scroll past. Our influencer marketing doesn’t just look good – it makes people hungry for more. Whether it’s a trending recipe, a viral taste test, or a product drop, we know how to get people talking (and tasting). We pair brands with creators who bring flavour, personality and trust – driving awareness, engagement, and measurable impact across every campaign.

What else?

Influencer-driven campaigns: Content is King and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.

Data-driven technology: Ibex is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.

Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.

Unmatched passion: “Born from Data. Raised on Social. Powered by Creators.” Our people possess an unrivaled knowledge and interest in social media and the communities that make it up. We work in an industry we love and we bring this energy and passion to our clients!

In an age where audiences seek instant gratification, brands are having to leverage new and improved methods of captivating audiences. 

In ‘The Hook and the Hold: How 10 Food & Drinks Brands are Winning Attention on TikTok’, we delve into how these brands have integrated with TikTok in unique ways. From influencer campaigns, trend hopping (and starting), and bold TikTok formats, download this Goat exclusive for inspiration into your next social, influencer strategy.

Social media platforms like Instagram and TikTok have become essential for food and beverage advertisement, thanks to their highly visual and engaging formats. From quick recipe videos to carefully curated charcuterie boards, food content thrives in these environments, captivating millions of users.

In this landscape, influencer marketing plays a pivotal role. Influencers have cultivated loyal followings built on trust. When they share a favourite snack, drink, or recipe, their audience listens – often treating these recommendations more like advice from a friend than a business entity. 

For brands, this creates a unique opportunity. By teaming up with influencers who genuinely reflect their identity and appeal to their ideal customer, food and beverage brands can break through the noise with content that feels real and relatable. The result is not just a broader reach, but deeper engagement from the audiences that matter most.