Gaming Influencer Marketing Agency

We know the gaming industry and we know how to market it.

What sets the Goat Agency apart is our ability to combine deep industry knowledge with data driven strategy and flawless execution. We don’t just pair brands with influencers – we build campaigns that spark real engagement, drive measurable results, and feel native to the platforms your audience lives on.

What else?

Influencer-driven campaigns: Content is King and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.

Data-driven technology: Ibex is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.

Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.

Unmatched passion: “Born from Data. Raised on Social. Powered by Creators.” Our people possess an unrivaled knowledge and interest in social media and the communities that make it up. We work in an industry we love and we bring this energy and passion to our clients!

TikTok is constantly changing, and if your brand isn’t curating meaningful social strategies, you’re falling behind! With the trends evolving faster than ever, understanding what’s next is crucial for staying relevant and making an impact in the gaming industry.

‘2025 Unfiltered: Predicting Consumer Behaviours Through the Lens of TikTok Trends‘ dives into the most exciting trends from 2024, giving you a sneak peek at what’s coming in 2025. From viral moments, to innovative creator moments, we’re breaking down the trends that are shaping TikTok this year.

In this episode of Goat’s “Overherd on Social” podcast, we delve into the massive potential gaming holds for brands and how influencer marketing fits into this ecosystem. From Roblox to Balatro, campaign strategies to cultural nuances – what are brands getting wrong, and how can they get it right?

Available on Spotify, Apple Podcasts and YouTube.

With highly engaged communities and loyal fanbases, the gaming world is the perfect playground for brands looking to connect in a meaningful way. 

Gaming influencers aren’t just content creators – they’re trusted guides, offering direct paths for publishers to reach players where they already are: online, watching gameplay, tuning into streams, and following creators they respect.

Social media gives publishers the chance to ramp up new releases, show off gameplay footage, and maintain a consistent buzz; influencers take that buzz and turn it into community. With a level of credibility amongst their audiences, influencers create conversations, build communities, and get players engaged in the game. For gaming brands, influencer marketing isn’t just effective – it’s a cheat code for real connection and long-term impact.