Leading Gen Z Influencer Marketing Agency

Europe's Fastest Growing Agency

Social Media Agency of the Year

Global Agency of the Year 3x Finalist

Trusted by innovative brands

Influencer marketing for Gen Z

Gen Z aren’t watching TV. They’re watching TikToks at 1.5x speed, resharing memes, and trusting creators over ads. If brands want their attention, they need more than socials – they need community, cultural fluency, and creators who just get it.

That’s where we come in.

The Goat Agency is a social-first, Gen Z influencer marketing agency, building influencer campaigns that actually work. Combining global reach, and data-backed strategy, our campaigns blend seamlessly into the Gen Z scroll, driving real engagement and ROI.

50K

campaigns

10BN

views

Our platforms:

Launching Heineken's Rum Stripe

The Goat Agency partnered with Heineken to deliver an impactful influencer-led launch for Rum Stripe, their much-anticipated RTD cocktail rooted in Caribbean culture and inner-city music scenes. To embed the brand in the culture it represents, Goat transformed a traditional London corner shop into a party venue with a dance floor, DJ booth, and fridges stocked with Rum Stripe and Red Stripe, capturing the brand’s urban-Caribbean aesthetic. The event welcomed over 100 creators, artists, and media, featuring performances from UK grime and dance heavyweights D Double E, Sir Spyro, and Tiffany Calver.

Check out the full case study Become a Goat success story

1.2M

organic views

Finalist

Shorty Awards 2025

Goat's Gen Z influencer marketing services

Influencer-led paid media

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Influencer strategy

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Influencer identification and delivery

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Influencer campaigns

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Influencer-led commerce

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Content production

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Why Goat?

Goat is dedicated to delivering creative campaigns for some of the world’s biggest brands, keeping influencers at the core. With unparalleled insight into the Gen Z landscape and a fresh, social-first approach, we are able to curate cross-channel campaigns that speak directly to audiences, build communities and achieve conversions.

What else?

Influencer-driven campaigns: Content is King and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.

Data-driven technology: Ibex is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.

Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.

Unmatched passion: “Born from Data. Raised on Social. Powered by Creators.” Our people possess an unrivaled knowledge and interest in social media and the communities that make it up. We work in an industry we love and we bring this energy and passion to our clients!

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Gen Z industry insights

TikTok is constantly evolving, and if your brand isn’t building effective strategies, you’re falling behind! With trends shifting faster than ever, understanding what’s next is crucial for staying relevant among Gen Z audiences.

‘2025 Unfiltered: Predicting Consumer Behaviours Through the Lens of TikTok Trends‘ dives into the most exciting trends from 2024, giving you a sneak peek at what’s coming in 2025. From viral moments, to innovative creator moments, we’re breaking down the trends that are shaping the future of TikTok.

View our Insights Hub