Instagram Influencer Marketing Agency

Since 2015, Goat has redefined the influencer marketing experience globally. Our expert team draws together their wealth of experience (and chronically online-ness) to produce end-to-end campaigns, from ideation to implementation and delivery – keeping influencers and creators at its core. Delivered thousands of campaigns across Instagram including Instagram Live, Reels, and more, we’ve worked with brands across every industry.

What else?

Influencer-driven campaigns: Content is King and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.

Data-driven technology: Ibex is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.

Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.

Unmatched passion: “Born from Data. Raised on Social. Powered by Creators.” Our people possess an unrivaled knowledge and interest in social media and the communities that make it up. We work in an industry we love and we bring this energy and passion to our clients!

How are male influencers shaping young men’s lives and communities? With 60% of Instagram users being between the ages of 18-34 and over half of those being men, we often hear conversations surrounding the impact of male influencers across social media and concerns surrounding ‘toxic masculinity’. 

We wanted to understand how young men actually feel. In partnership with YouGov, ‘Male Influence’ looks at 4,000 men aged 18-34 across the US and UK, dissecting a range of topics in and surrounding male influencers, their rising impact, and the social media landscape.

With the platform heavily relying on following and interactions, recognising how important it is for your brand to build longstanding, hyper-engaged communities is essential in running a successful campaign.  What began in 2010 as a simple social networking app allowing users to share photos and videos has completely transformed into one of the biggest social media marketing platforms to date. 

With features ranging from Instagram stories, lives, shopping, and reels and over 8.2 billion people across the globe use Instagram monthly, the platform is a key influencer marketing channel, especially for those targeting 18-34 year-old audiences. Instagram influencers and creators play a large role in the success of the platform, with users engaging with accounts they follow, interacting, and connecting communities across travel, lifestyle, beauty, fashion, fitness and more.