Influencer marketing agency for luxury brands

What sets The Goat Agency apart is our ability to balance exclusivity and scalability. We curate high-performing creators who embody the brand and speak honestly to their audiences. Combining deep industry knowledge with data driven strategies, our campaigns are more than content – they’re brand extensions.

What else?

Influencer-driven campaigns: Content is King and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.

Data-driven technology: Ibex is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.

Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.

Unmatched passion: “Born from Data. Raised on Social. Powered by Creators.” Our people possess an unrivaled knowledge and interest in social media and the communities that make it up. We work in an industry we love and we bring this energy and passion to our clients!

As markets shift both demographically and psychographically, many luxury brands are struggling to adjust their social presence, most specifically TikTok. With a need for cultural relevance and a new wave of loyalty, how can premium and heritage brands keep up with their audience demands?

In ‘The Prestige Factor: How 15 Luxury & Premium Brands are Taking on TikTok’ we analysed the TikTok strategies of 15 premium brands across a wide scope of sectors, highlighting what they did right, and how struggling premium brands can evolve their strategies.

Luxury brands aren’t just purchased, they’re experienced; and influencers are the newest extension of your brand story. Their ability to inspire desire, foster credibility, and creative immersive narratives gives brands a powerful edge – transporting influencers and driving action. With more luxury brands entering the digital-sphere, you need to get creative.

Consumers place high value on recommendations from the influencers they follow, so increasingly luxury and premium brands are partnering with creators to reach new audiences. Through social-first storytelling and elevated influencer collaborations, we help luxury brands cut through the noise, reinforcing their value, and sparking long-term loyalty.