Award-Winning, US Influencer Marketing Agency

Europe's Fastest Growing Agency

Social Media Agency of the Year

Global Agency of the Year 3x Finalist

Trusted by leading brands

Influencer Marketing in the US

The Goat Agency is one the first marketing agency to see influencers as an industry in its own right and leverage them for over 10 years. We have delivered thousands of multi-channel campaigns including Instagram, TikTok, YouTube and Twitch.

Working with clients including Qualcomm, Deep Silver, Dell, we develop creative strategies that drive genuine engagement using influencers whilst integrating targeted paid media to expand our clients reach to the right audiences.

50K

campaigns

10BN

views

Our platforms

Showcasing Dell's abilities

The Dell Global team briefed us to develop a strong influencer-led creative campaign that would showcase the power of Dell’s AI to audiences across the UK, France, Germany and the US. We needed to showcase its ability to simplify everyday tasks and increase productivity, giving users more time to spend with friends and family. Our 3 tiers approach.

We tasked our creators to show themselves doing something they enjoy and want to make more time for, whether that’s spending time with family or having a hobby. Plus, we created a global playbook for the Dell team so that they could then take the campaign to India and Japan.

The result?

30 pieces of content generated a 16% engagement rate, Most importantly, we had delivered high quality content which could be repurposed on Dell’s own social channels, and this was done at a global level in multiple markets.

Check out the full case study Become a Goat success story

pieces of content

16%

engagement rate

Goat's NY Influencer Marketing Services

Influencer-led paid media

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Influencer strategy

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Influencer identification and delivery

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Influencer campaigns

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Influencer-led commerce

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Content production

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Why Goat?

Our team produces dynamic strategies for a wide range of industries, across over 23 states in the US. From fashion and beauty brands to food, beverage and consumer brands, our campaigns move the needle in every direction. With confirmed deliverables upfront, we leverage our multi-channel campaign experience to produce engagement-worthy campaigns that make audiences take action.

What else?

Influencer-driven campaigns: Content is King and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.

Data-driven technology: Ibex is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.

Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.

Unmatched passion: “Born from Data. Raised on Social. Powered by Creators.” Our people possess an unrivaled knowledge and interest in social media and the communities that make it up. We work in an industry we love and we bring this energy and passion to our clients!

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US influencer marketing insights

TikTok is constantly changing, and with a shift in trends, its crucial brands maintain relevance by keeping their finger on the pulse on what’s next.

‘2025 Unfiltered: Predicting Consumer Behaviours Through the Lens of TikTok Trends’ dives into the most exciting trends from 2024, giving you a sneak peek at what’s coming in 2025. From viral moments, to innovative creator moments, we’re breaking down the trends that are shaping TikTok this year and will help you build effective marketing strategies across the US & Latin America.

View our Insights Hub