Adweek4th Fastest Growing Global Agency
The DrumSocial Media Agency of the Year
Goat founders, Arron, Nick and Harry met while founding and working ‘brand side’ for a social media platform in 2012. They discovered the power of influencers in driving ROI through acquisition whilst growing the platform to 2,500,000 users between 2012 and 2015. Collecting and analysing performance data from each influencer post allowed them to understand the variables impacting clicks and conversions, constantly taking learnings from each activation to improve the next.
Goat was founded in 2015 to share this powerful, unique collection of data and first-hand understanding of influencer marketing with brands from all other business verticals.
Over six years, we have tracked the performance of over 100k influencers and 450k pieces of content, growing to 120+ staff and three global offices, last year being named Europe’s fastest growing agency by Adweek.
We’ve worked with, retained and scaled some of the biggest brands in the world, delivering best-in-class social and influencer campaigns in over 70 countries and 28 languages.
Our expertise has grown beyond influencer marketing itself, into full-service social media marketing, including social strategy, paid media, production and social media management.