Twitch Influencer Marketing Agency



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A creative and effective Twitch influencer campaign for WoW's "The War Within"
World of Warcraft challenged The Goat Agency to raise awareness and purchase intent for their new “The War Within” expansion pack in the UK and Nordics. As part of our three-phased campaign from awareness to consideration, we partnered with Twitch influencers to reach existing, lapsed and potential new WoW players. We also introduced a Collector’s Edition giveaway orchestrated by the creators through their social media channels.


Goat's Twitch influencer marketing services

Influencer Strategy
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Influencer Discovery
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Influencer Campaigns
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Sponsored Streams
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Product Placement
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Paid Media
Learn moreWhy Goat?
Our expert team supercharges campaigns with content that doesn’t just show up; it stands out. As Twitch continues to grow into a live, interactive force, we help brands cut through the noise with campaigns that feel native to the platform and resonate with its ever-evolving audience. From deep streamer relationships to real-time engagement strategies and trend-savvy insights, we know what makes Twitch tick and we turn that knowledge into performance-driven campaigns.
What else?
Influencer-driven campaigns: Content is King and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.
Data-driven technology: IBEX is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.
Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.
Gaming and Twitch Specialists: We have a dedicated Gaming specialist team at Goat who work specifically with gaming publishers and/or brands that wish to target gaming audiences. They are deeply passionate about gaming and can provide invaluable insights to our clients.

Goat Intelligence
How are male influencers shaping young men’s lives and communities? With the majority of Twitch users being men between the ages of 18-34, we often hear conversations surrounding the impact of male influencers across social media and concerns surrounding ‘toxic masculinity’.
We wanted to understand how young men actually feel about them.
In partnership with YouGov, ‘Male Influence’ reveals the results of a survey into 4,000 men aged 18-34 across the US and UK, dissecting a range of topics in and surrounding male influencers, their rising impact, and the social media landscape.

Goat Talks Gaming
In this episode of Goat’s “Overherd on Social” podcast, we delve into the massive potential gaming holds for brands and how influencer marketing fits into this ecosystem. From Roblox to Balatro, campaign strategies to cultural nuances – what are brands getting wrong, and how can they get it right?
Available on Spotify, Apple Podcasts and YouTube.

More case studies
Why Twitch?
With an average of 240 million unique visitors every month, Twitch is the prime platform for brands looking to leverage influencers marketing through live, genuine engagement. Unlike traditional social media, Twitch influencers – known as streamers – build deep, interactive relationships with their audiences in real time. This creates a unique environment where trust and loyalty run high.
Brands partnering with Twitch influencers benefit from the streamer’s ability to showcase products naturally during gameplay or live chats, making promotion feel genuine rather than scripted. Whether it’s tech gear, gaming accessories, or lifestyle products, Twitch creators can integrate brand messaging seamlessly while entertaining their communities.
Plus, Twitch’s niche and passionate audiences make influencer collaborations highly targeted and effective. Viewers tune in for hours, engage actively, and often make purchasing decisions based on the streamers recommendations. For brands wanting to reach communities and achieve high-impact exposure, Twitch influencer marketing is a powerful tool that blends entertainment with trust.

Influencer Marketing Without Borders

- Argentina
- Australia
- Brazil
- Chile
- China
- Columbia
- Denmark
- Finland
- France
- Germany
- Hong Kong
- India
- Indonesia
- Malaysia
- Mexico
- Netherlands
- New Zealand
- Norway
- Pakistan
- Peru
- Philippines
- Poland
- Portugal
- Puerto Rico
- Romania
- Singapore
- South Africa
- South Korea
- Spain
- Sweden
- Taiwan
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Vietnam