The influencer marketing industry has reached maturity.

Historically, influencer marketing has been viewed as an awareness-driving channel, with its success measured by views, impressions and engagement.

At Goat, we’re firm advocates for the fact that influencer marketing can drive action and results at
every stage of the funnel. In this report, we explore three key lower funnel channels within influencer – paid media, retail media and social commerce – with practical tips for integrating them into your overarching influencer strategy.