Male Influence: How Young Men Feel About Positive Influence and Masculinity Online
How young men feel about the role of online male influencers in their lives and communities. A study by Goat and YouGov into 4,000 young men aged 18-34 in the UK and US.
What can you expect?
Young men on… Trust.
Young men on… Influencer Effectiveness.
Young men on… Popular Influence.
Young men on… Positive Influence.
Young men on… Mental Health.
Over the past decade, the conversation surrounding online male influencers has taken a negative turn.
From concerns around “toxic masculinity” to worries over its impact on mental health, we tend to hear about the dark sides of social media as it pertains to men.
But how do young men themselves feel about this?
As one of the world’s leading social and influencer marketing agencies, we’ve helped brands to reach and engage young men all over the world through creator-led campaigns. So, as we enter the second half of the 2020s, and as conversations around “male influence” continue to heat up, we decided to ask young men some burning questions directly.
Partnering with YouGov, we’ve surveyed 4,000 young men, aged 18-34, across the US and UK, revealing their thoughts on a range of topics and themes surrounding social media, male influencers, and their impact on communities.
Download a copy for the key findings, as well as tips and recommendations for brand marketers from across the Goat US and UK teams.
