TikTok influencer marketing agency

At The Goat Agency, we’ve been living and breathing influencer marketing since 2015 – and nowhere is that more evident than on TikTok. As the platform continues to shake up social, we’ve helped brands create campaigns that feel at home on the For You Page With a deep understanding of TikTok’s algorithms, communities and creative direction, we’ve delivered standout campaigns across industries, helping brands grow with content that connects, converts, and earns attention where it matters.

What else?

Influencer-driven campaigns: Content is King and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.

Data-driven technology: Ibex is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.

Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.

TikTok is constantly changing, and if your brand isn’t maximising TikTok’s potential, you’re already behind. With the trends evolving faster than ever, understanding what’s next is crucial for ensuring your brand remains relevant and makes an impact.

‘2025 Unfiltered: Predicting Consumer Behaviours Through the Lens of TikTok Trends’ dives into the most exciting trends from 2024, giving you a sneak peek at what’s coming in 2025. From viral moments, to innovative creator moments, we’re breaking down the trends that are shaping the future of TikTok.

TikTok is one of the most effective platforms for brands to activate influencer marketing today. With its fast-paced, trend-driven culture and highly engaged user base, TikTok allows brands to reach audiences through creators who’ve already captured their followers’ trust and attention.

Rather than relying on traditional advertisement, brands can partner with TikTok influencers to create native, entertaining content that feels organic to the platform. Whether it’s paid product reviews, makeup tutorials, challenges, or day-in-the-life videos, influencers integrate brands into content their followers live – and most importantly, believe in.

The key advantage? Influence feels genuine. TikTok creators speak the language of their niche. When they promote a brand, it’s not just an endorsement – it’s a recommendation from someone their audience genuinely relates to. This relationship drives higher engagement, stronger brand recall, and more meaningful conversions.