Award-winning TikTok marketing agency

TikTok is a hugely popular app with younger Gen Z and millennial generations, so it’s essential that brands who want to reach these audiences have a presence on the platform. The sound-on, visual nature of TikTok makes it highly engaging and demands the user’s attention. This gives brands a vital opportunity to really get their message across in a short space of time. The results on TikTok can also be astounding. We regularly see our campaigns deliver millions of views and this can have a significant impact on brands’ sales – you only have to see how many people have used the “TikTok Made MeBuy It” hashtag to see why.

We specialise in influencer campaigns on TikTok. We also deliver paid campaigns for both branded and influencer content, as well as TikTok strategy, social media/community management, and TikTok content production services.

First, we’ll align with you on the goal and purpose of the campaign – what is it that we want to achieve? We’ll then build a strategy that enables us to reach these goals.

Using our proprietary database and additional market research, the Goat team will source influencers based on campaign objectives and desired demographics. Our Campaigns team take full ownership of the influencer management side of the campaign, from agreeing the terms with influencers and organising logistics surrounding content creation, to ensuring the content goes live and managing payments.

Alongside the Campaigns team, our Paid Social team will also manage any paid media activations, tracking the campaign from start to finish and ensuring we are on track to meet/supersede the agreed deliverables.

Following the campaign, we will provide our client with a full Post Campaign Analysis Report, providing insights, learnings and recommendations.

Throughout the whole process, you will have a dedicated Account Manager whose role is to oversee the entire account and be your first point of contact.

As an agency, Goat has been running TikTok influencer campaigns since 2017. We have extensive experience on the platform, having run thousands of campaigns for different clients across a variety of regions and verticals.

Absolutely! Goat provides each client with their own dedicated account manager whose role is to oversee the entire process and campaign and to be your first point of contact.

The Goat Agency guarantees deliverables for our clients before the start of a campaign. So should we for any reason under deliver based on the agreed KPIs, we will continue to contract more influencers/content until we have met them. This means that our clients know exactly what they’re getting for their budget before committing.

Goat takes full responsibility for campaign execution, from influencer selection to content approval. However, we of course work with our clients to make sure all sides are fully comfortable with the strategy and approach before we begin. We ask you to fill in a briefing form which we can then discuss and ensure we’re aligned. We’ll then create an influencer brief that you can review before any outreach begins.

We have built an influencer database with information and data from the thousands of TikTok campaigns we’ve run on behalf of clients.

We use this database to quickly identify the influencers we think would be the best fit for a campaign. This could be based on their interests, their audience demographics, their engagement rates, or the types of content they create.

Alongside our own database, our team are constantly seeking out additional influencers, particularly those that are recently emerging or seeing steady growth.

Once we have a wide list, we’ll then hone in to choose the best influencers for this specific campaign.

This will depend entirely on the budget and the objective.

For example, if launching a new product, it may be that the best strategy is to generate as much ‘noise’ as possible over a short period of time in the lead up to launch. On the other hand, a longer term brand building campaign may require months of always-on TikTok activity.

We will work with you to determine your goals and agree the best route for success.

TikTok marketing can work for any brand, regardless of size or sector. It’s all about how you use it.

It’s one of the most inclusive platforms where any niche interest is valued and engaged with. We only have to look at the success of brands such as Ryanair and Gymshark to see the potential.

And it isn’t just the global, already-established brands that stand a chance – the amazing thing about TikTok is that it really is a level playing field. As long as you have a well thought out strategy, produce creative platform-native content, and partner with relevant influencers, you can get cut-through.

• TikTok allows for the rapid scaling of a social media presence, fast growth, and virtually unlimited marketing experimentation.
• It provides brands with a level playing field when it comes to reach and engagement. Unlike Instagram or YouTube, TikTok accounts with zero followers can get millions of views on a new video.
• You can tap into niche audiences. There really is something for everyone on the platform – from trainspotting and rollerskating, to #booktok and finance education.
• Brands can reach these highly engaged communities with creative content that will feel authentic to the platform. Brands can partner with creators on the platform to authentically reach their audiences. Whether it’s a creator with a niche subject (like history or cosplay), or a macro creator with millions of followers.
• It’s fun! This is one of the only platforms where users actively encourage brands to be utterly unpolished, creative and to find the funny side. It’s a great platform for experimentation and trying content formats that may never have been approved for other platforms.