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Social Media Agency of the Year
Global Agency of the Year 3x Finalist

Trusted by the world's greatest brands

Activation Blizzard
Barilla
Calvin Klein
Dell
Electronic Arts
Ford
Henkel
IBM
John Deere
Jose Cuervo
Life360
L'Oreal
Mars
Natwest
NIVEA
Tesco
Saints Row
Unilever

About the Twitch influencer marketing industry

Goat helps brands to meaningfully engage niche audiences and sub cultures on their favored platforms. Twitch offers a unique, interactive space where live content drives real-time engagement, making it a powerful platform for effective influencer marketing.

While gaming and eSports remain central, Twitch content is expanding with creators now producing content within genres as diverse as music, cooking, art, DIY, and even “just chatting”. This means more pathways for brands to reach passionate, diverse communities with authentic, relatable content. 

With unrivaled expertise and data using our proprietary technology, IBEX, we can help you create a Twitch influencer marketing strategy and campaign to achieve your brand’s goals.

630+
Twitch campaigns
250K+
influencers on IBEX that leverage Twitch

Our platforms:

Twitch
Snapchat
Instagram
Pinterest
YouTube
TikTok
X
LinkedIn
Facebook

Goat's Twitch influencer marketing services

Influencer Strategy

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world of warcraft influencer marketing

Influencer Discovery

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Influencer Campaigns

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Sponsored Streams

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World of Warcraft Influencer

Product Placement

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Paid Media

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Why Goat?

Our expert team supercharges campaigns with content that doesn’t just show up; it stands out. As Twitch continues to grow into a live, interactive force, we help brands cut through the noise with campaigns that feel native to the platform and resonate with its ever-evolving audience. From deep streamer relationships to real-time engagement strategies and trend-savvy insights, we know what makes Twitch tick and we turn that knowledge into performance-driven campaigns.

What else?

Influencer-driven campaigns: Content is King and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.

Data-driven technology: IBEX is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.

Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.

Gaming and Twitch Specialists: We have a dedicated Gaming specialist team at Goat who work specifically with gaming publishers and/or brands that wish to target gaming audiences. They are deeply passionate about gaming and can provide invaluable insights to our clients.

Learn more about us
World of Warcraft Influencer

Goat Intelligence

How are male influencers shaping young men’s lives and communities? With the majority of Twitch users being men between the ages of 18-34,  we often hear conversations surrounding the impact of male influencers across social media and concerns surrounding ‘toxic masculinity’. 

We wanted to understand how young men actually feel about them. 

In partnership with YouGov, ‘Male Influence’ reveals the results of a survey into 4,000 men aged 18-34 across the US and UK, dissecting a range of topics in and surrounding male influencers, their rising impact, and the social media landscape.

 

Head to our Insights Hub

Goat Talks Gaming

Gaming has become one of the most dynamic and culturally influential spaces online – but for many brands, it’s still a mystery. How can marketers connect genuinely with gamers, and what does it take to truly understand the gaming community?

In this episode of Goat’s “Overherd on Social” podcast, we delve into the massive potential gaming holds for brands and how influencer marketing fits into this ecosystem. From Roblox to Balatro, campaign strategies to cultural nuances – what are brands getting wrong, and how can they get it right?

Available on Spotify, Apple Podcasts and YouTube.

 

Listen now

Why Twitch?

With an average of 240 million unique visitors every month, Twitch is the prime platform for brands looking to leverage influencers marketing through live, genuine engagement. Unlike traditional social media, Twitch influencers – known as streamers – build deep, interactive relationships with their audiences in real time. This creates a unique environment where trust and loyalty run high. 

Brands partnering with Twitch influencers benefit from the streamer’s ability to showcase products naturally during gameplay or live chats, making promotion feel genuine rather than scripted. Whether it’s tech gear, gaming accessories, or lifestyle products, Twitch creators can integrate brand messaging seamlessly while entertaining their communities.

Plus, Twitch’s niche and passionate audiences make influencer collaborations highly targeted and effective. Viewers tune in for hours, engage actively, and often make purchasing decisions based on the streamers recommendations. For brands wanting to reach communities and achieve high-impact exposure, Twitch influencer marketing is a powerful tool that blends entertainment with trust. 

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Influencer Marketing Without Borders

  • Argentina
  • Australia
  • Brazil
  • Chile
  • China
  • Columbia
  • Denmark
  • Finland
  • France
  • Germany
  • Hong Kong
  • India
  • Indonesia
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Pakistan
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Romania
  • Singapore
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom
  • United States
  • Vietnam