We deliver guaranteed results for our clients through creative, innovative influencer campaigns and strategies
The Goat Agency was one of the first agencies to harness the power of influencer marketing for brands. Founded in 2015, we’re now the world’s leading influencer marketing agency, and have delivered thousands of campaigns for brands across Instagram, TikTok, YouTube, Twitch and more.
We see influencer as a full-funnel marketing channel, and we work with clients to devise strategies that will meet their objectives; whether it’s to drive brand awareness and consideration, or conversions, installs and sign ups.
Our client work ranges from short term influencer campaigns for brand awareness and new product launches, to long term ambassador and always-on influencer programmes to build brand love and loyalty.
Our approach to influencer selection comes from the performance data within our CRM, which tracks over 60K influencers and monitors the results of all influencer-led campaigns. We combine this data with real human relationship management, social-first creative strategy, paid media, and expert tracking, measurement, optimization and reporting.
LEARN MORE LET'S GET STARTEDAlongside organic social and influencer campaigns, our in-house Paid Social team offers expertise in paid social advertising, meaning you can get more relevant eyeballs on your brand’s content.
And just like everything at The Goat Agency, we take it to an even greater level of effectiveness.
Our agency has the unique ability to run paid ads through both brand channels and influencers’ own channels across all the key social platforms. This supercharged approach combines the power of paid social with the power of influencer third-party recommendation to reach your target audience and drive real action – whether that’s reach, brand love uplift, sales or app downloads.
We’re also a badged Meta partner and an Enterprise level partner with TikTok.
LEARN MORE LET'S GET STARTEDWe specialize in creator-led commerce strategies for brands globally including TikTok Shop, Instagram Shop and Amazon Live. Our services even extend beyond social platforms into retail media networks, and in 2023, we developed an industry-first solution which allows brands to serve influencer content through the Amazon Ad Suite whilst keeping the look and feel of social posts. No matter what, creators always remain at the heart of our social commerce strategies for clients.
LEARN MORE LET'S GET STARTEDAt Goat, we have an in-house video production and design department that work in collaboration with our Campaigns and Paid Social teams to produce social assets for our retained brand partners.
This involves the creation of original branded video content, imagery, motion graphics, original sounds and AR filters, as well as optimized and repurposed influencer content. These can then all be used within our influencer marketing and paid social campaigns.
Goat itself is well known for production of its own branded content including the famous Goat Daily Vlog! Check out our work on our YouTube channel.
LEARN MORE LET'S GET STARTEDThe Goat Agency has over 8 years experience, specializing in social media marketing powered by influencers. To find out more about how we launch industry-leading campaigns across the world, contact us below.
Contact UsThe Goat Agency specializes in connecting leading brands with diverse, hyper-engaged audiences anywhere in the world through social and influencer marketing. Our team consists of 350+ employees across multiple markets and we have delivered campaigns in over 70 countries and in 28 different languages.
Influencer marketing is indispensable for brands. The power lies within its ability to amplify brand identity, foster meaningful relationships with consumers, and engage online communities through compelling content.\
Brands can engage with audiences in real-time, hold authentic conversations, and understand consumers better through analytics and social listening methods. Brands using social can leverage data-driven insights, and track audience behavior, ensuring that the right messages are delivered to the right people, at the right time.
Social media marketing powered by influencers is a powerful tool for driving traffic to your website, lead gen, and even sales conversions. Promoting products or services through targeted influencer, and paid media, content enables brands to reach a wider audience and drive traffic externally.
Are you ready to gain the competitive edge, foster meaningful connections with your consumers, and plant the seeds for long-term business success? Invest in influencer marketing today.
Find out how leveraging social media and influencer marketing can drive results for your brand, at every stage of the funnel. Goat can help.
ENQUIRE NOWWe work with brands in any and all industries.
Social-first means your social media strategy comes first. This approach prioritizes social media platforms as the primary channels for brand communication and engagement, leveraging their unique features and capabilities.
While not all brands may necessarily NEED social media marketing, it is an increasingly powerful tool in today’s landscape. Social provides a platform for brand awareness, customer engagement, and building trusted connections with a target audience. Brands that aren’t on social risk being left behind.
We employ a data-driven strategy to all our influencer-led campaigns to ensure that we are delivering content that meets the behaviours and requirements from each targeted audience.
Not only are we a full-service, full funnel social media marketing agency, we’re also centralized, globally. This means we can help you expand to new audiences, discover new markets and generate meaningful connections across the globe, all within the same partnership.
We typically work to a four-week lead time, but ultimately this will depend on the nature of the campaign.
We have developed a number of bespoke hygiene screening tools and conduct a thorough, manual investigation into each influencer and their feed, going back as far as two years in order to properly assess the influencer’s eligibility and suitability for a campaign.
Once the hygiene screening is complete and confirmed, Goat staff will produce an extensive cross section of potential influencers and share them with the client for approval. This allows the client to see the planned direction for influencer selection and gauge an idea of the variety that is likely to be used.
Once signed off, the team can begin contacting and contracting influencers, providing a detailed brief, as well as guidance, where necessary.
The vetting process also extends to all content, which is thoroughly checked and considered before anything is published.
Goat offers a combination of specialized industry expertise on a global scale that enables us to dedicate the appropriate time, resource and people to each of our clients. Our unbiased and neutral influencer selection and vetting process sets us apart from talent management agencies and our data-driven insights, paired with our human-centric approach, gives each client the personalized experience they deserve.
To find the perfect influencers for our clients, we predominantly use our internal CRM tool, which incorporates the data of over 100,000 influencers. This extensive database houses key information, metrics and KPIs for every single influencer within it, allowing us to hone in on the most granular detail to guide our decision making. This detail, combined with the unparalleled knowledge within our team, allows us to see far beyond vanity metrics, enabling us to register the true value of each influencer.
In addition to using influencers, we have previous campaign performance data on, our insights team are constantly looking to source the most appropriate and relevant talent for the strategy we have.
We are able to integrate our work seamlessly into the client’s overall digital marketing strategy as we often collaborate with other agencies on in-house media plans. We are able to support overall digital campaign objectives through driving audiences to your landing pages, increasing the social following of your branded channels and delivering measurable results through a combination of organic and paid influencer content.
Based on our experience, yes – or at least 99% of the time. Influencer marketing is the best way to get your content in front of the right audience in an authentic and relevant manner, leveraging the power of word of mouth and social proof. We have delivered over 2,000 successful campaigns worldwide, for a variety of brands, offering a diverse range of products and services. Whatever your objective may be, our expert team is able to deliver industry-leading results from the top of the funnel to the bottom.
The Goat Agency team consists of multinational, multilingual staff and local experts who work across 70 countries and deliver content in more than 38 different languages.
From 3 main remote working hubs in the UK, USA & Asia-Pacific, covering all time zones, and ensuring the sun never sets on Goat.
Yes. We have 350+ multinational and multilingual staff across the globe and regularly run campaigns in multiple regions and languages for some of the world’s leading brands.
We specialize in driving revenue using influencers. If you are a brand looking to scale, get in touch to discuss your goals.
Enquire Now
Social Media Strategy
Our in-house team of social strategists work with our brand partners to deliver best in class creative ideas.
They come up with incredible ideas that will get your brand noticed on social; from attention-grabbing PR stunts and experiential events, to out of home activations and award-winning influencer campaigns.
They work alongside our in-house Insights team to ensure all ideas are routed in data, as well as our Campaigns and Accounts team to bring these creative ideas to life. They can also work directly with brands to advise on an overarching social media and brand strategy.
LEARN MORE LET'S GET STARTEDEXAMPLE CASE STUDIES