Snapdragon x Coachella

Qualcomm Snapdragon approached Goat looking to create a campaign that moved beyond the traditional tech space. They wanted something fresh, fun, and culturally relevant to showcase the power of Snapdragon X Elite-powered laptops.

Goat saw an opportunity to move Snapdragon’s messaging beyond traditional tech marketing by tapping into lifestyle storytelling tied to Coachella — one of the biggest cultural moments for younger audiences. Our data confirmed that influencer-first paid media performs best when it feels native and relevant, especially around events that matter to these audiences. By focusing on macro lifestyle creators and longer-form, immersive videos, we positioned Snapdragon to connect authentically with culturally engaged consumers. 

We engaged three macro lifestyle influencers to authentically document their Coachella experiences using Snapdragon X Elite-powered laptops, highlighting key features like long battery life and seamless connectivity. By prioritizing videos over 30 seconds, we enabled richer storytelling and more natural product integration that resonated with viewers. The campaign ran across Instagram, TikTok, Facebook, and YouTube to reach audiences where culture-first content lives. YouTube assets were enhanced with branded elements to increase recall and we leveraged paid media to increase reach and engagement.