YouTube Influencer Marketing Agency

Since 2015, Goat has delivered award-winning social campaigns with influencers at their core.

Our expert team draws together their wealth of experience to produce end-to-end campaigns, from ideation to implementation and delivery across long-form YouTube and YouTube Shorts.

What else?

Influencer-driven campaigns: Content is King and we believe that creators make the best online content. We put influencers and creators at the centre of your strategy to align your brand with the right communities and subcultures.

Data-driven technology: IBEX is Goat’s proprietary AI-driven discovery and data analytics tool that compiles data from ten years of influencer campaigns. From campaign tracking to influencer pricing, Ibex ensures we’re getting the most out of our client’s budgets and that we’re able to effectively spot trends, measure results, and provide recommendations.

Increased personalisation: With enhanced data tracking means enhanced personalisation. We connect brands with influencers that embody the core interests of our client’s target audience, bringing their visions to life.

Unmatched passion: “Born from Data. Raised on Social. Powered by Creators.” Our people possess an unrivaled knowledge and interest in social media and the communities that make it up. We work in an industry we love and we bring this energy and passion to our clients!

How are male influencers shaping young men’s lives and communities? With 37.2% of YouTube users being between the ages of 18-34 and male users making up 54% of YouTube’s viewing population, we often hear conversations surrounding the impact of male influencers across social media and concerns surrounding ‘toxic masculinity’. 

We wanted to understand how young men actually feel about them. 

In partnership with YouGov, ‘Male Influence’ reveals the results of our survey into 4,000 men aged 18-34 across the US and UK, dissecting a range of topics in and surrounding male influencers, their rising impact, and the social media landscape.

YouTube is a powerful platform for influencer marketing because of its momentous reach, high engagement rates, and ability to drive conversions. Rapidly evolving beyond a simple video sharing platform YouTube is one of the most popular sites on the internet – amassing a higher share of usage than any other streaming platform including Netflix and Prime Video. 

Influencer marketing thrives on YouTube for many reasons. Users are more likely to purchase products from influencers they know and trust. If they are seeking out the content that is advertising your brand in the process, it will drive more conversions. The platform is also a breeding ground for user generated content, seeing a variety of niche creators who love what they do and attract audiences who love the same things. With this in mind, audiences view opinions and recommendations from influencers they trust as reliable and trustworthy. What better way to engage an audience?