April 15, 2026
The ‘Naked’ Truth About Influencer Marketing: Building Trust with Gen Z in the Intimacy Space
Goat’s Overherd on Social podcast is a marketer’s go-to for Trends, Creators, and Culture! Dive into the latest social media and pop culture phenomena with industry experts and top creators.
The conversation around sexual wellness is evolving rapidly, moving beyond the discreet and into mainstream dialogue.
At the forefront of this exciting transformation is LELO, a pioneering brand that is leading the conversation. As the first sexual wellness brand to ever win a Cannes Lions award, LELO has shattered industry norms, proving that empowerment, innovative technology, and clever marketing can elevate even the most…sensitive topics.
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Available on Spotify, Apple Podcasts and YouTube
In this episode, we explore:
- 🔀 The cultural shift in the wellness space
- 🤔 The challenges with marketing an intimacy brand
- 💁🏼♀️ Which influencer is the ultimate brand fan
- ⚖️ The importance of credibility
- 💎 How LELO are redefining luxury
🎙️ Hosted by:
- Jo Hughston: Head of Marketing, The Goat Agency
- Matt Wyatt, Senior Video Producer, The Goat Agency
Guests:
- Fern Sayer, Communications Manager UKI, LELO
Chapters:
- 00:00 – 04:57 Introduction to Fern & LELO
- 04:57 – 12:23 Cultural view on sexual wellness
- 12:23 – 15:10 LELO marketing strategy
- 15:10 – 19:44 Challenges with marketing for a luxury intimacy brand
- 19:44 – 22:03 Content LELO produces
- 22:03 – 23:06 Strategy going forward
- 23:06 – 28:43 LELO’s audience
- 28:43 – 29:41 Need for credibility
- 29:41 – 30:50 Standout content
- 30:50 – 32:29 Luxury sexual wellness – what does that mean?
- 32:29 – 33:56 Balancing relatability with aspiration
- 33:56 – 35:19 How Gen Z are redefining luxury
- 35:19 – 36:57 Alex Cooper Earned Media
- 36:57 – 40:06 What’s next for influencer marketing?
- 40:06 – 40:44 Final thoughts
