Pick Me. Choose Me. Love Me. The FMCG Influencer Marketing Report
How FMCG brands are building stories, connection and prestige through creators
What can you expect in this report?
World-building: How can FMCG brands tell compelling stories through creators?
Examples: What can we learn from leading brands in different FMCG sectors?
Framework: When it comes to building a creator content strategy, where do you start?
Data: From micro vs macro, to always-on vs spikes, we dive into the data.
Takeouts: What should FMCG brand marketers consider for 2027 planning?
How are brands like Poppi, Scrub Daddy, Cheetos and Vaseline building brand love through creators?
The market for FMCG brands is notoriously competitive. Even the most recognizable brands must continuously innovate to transform everyday essentials into products people actively seek out and choose to buy.
In this new Goat Intelligence report, we’re sharing how to do it through influencer marketing.
With real-world examples from brands across home care, personal care, snacks and soft drinks, and pantry essentials, we cover how they’re employing creative and effective creator marketing strategies that create:
- Stories (pick me)
- Connection (choose me)
- Prestige (love me)
Alongside this, we share our own Goat Framework for getting started with your creator content strategy, as well as exclusive data from our proprietary IBEX technology.
