August 4, 2025
Overherd on Social: The Impact of Love Island on Influencer Marketing
Goat’s Overherd on Social podcast is a marketer’s go-to for Trends, Creators, and Culture! Dive into the latest social media and pop culture phenomena with industry experts and top creators.
In this episode, we’re joined by Love Island super fans Olivia Tutton, Senior Campaign Director, and Aimee Roe, Account Manager, to explore the evolution of Love Island influencers, the show’s cultural impact, and its effect on the influencer industry as a whole.
Available on Spotify, Substack, Apple Podcasts and YouTube.
What do we cover?
- 🏝️ What impact has the show had on popular culture?
- 🏝️ Why have the recent seasons had so much traction on both sides of the Atlantic?
- 🏝️ What are our thoughts/predictions on this season of Love Island UK?
- 🏝️ Who are some of the most successful ex-Islanders and why?
- 🏝️ How have brands partnered with them in meaningful ways?
- 🏝️ What impact has the show had on the influencer marketing industry?
- 🏝️ Has it helped or hindered the perception of “influencers”?
Hosted by:
- Jo Hughston, Head of Marketing at The Goat Agency
- Matt Wyatt, Senior Video Producer at The Goat Agency
Chapters:
08:07 – 21:18: Thoughts On This Season
21:18 – 21:52: Predictions For The Final
21:52 – 25:42: Behind The Scenes
25:42 – 29:58: Love Island’s Cultural Impact
29:58 – 33:15: The Most Successful Love Island Influencers
33:15 – 34:02: Advice For Love Islanders Looking To Be Successful
34:02 – 38:10: The Impact Of Love Islanders On Influencer Marketing. Positive Or Negative?
38:10 – 42:27: Selecting Influencers That Fit Clients Best
42:27 – 50:16: The Negative Impact Of Love Island & Final Thoughts
