October 31, 2023
The Top 5 TikTok Fashion Month Influencers in 2023
TikTok has become the ultimate bridge between consumers and fashion week. Of course, it’s a highly visual platform offering brands a perfect place to showcase their collections and interact with their audiences.
Throughout 2023, #TikTokFashion and #BeautyTok global views have increased by 300%, bringing together one of the fastest-growing and dynamic communities on the platform. And the key word here is community. Fashion on TikTok is about conversation, collaboration, and creativity. It’s a place to not only show products but to connect with your audience on a deeper level.
This year, it’s been more popular than ever with TikTok Fashion Month.
TikTok Fashion Month 2023
TikTok announced TikTok Fashion Month 2023 in the months of September and October. Here’s what they said:
“From September 6 to October 3, join us and get your style on as we bring you the best fashion and beauty inspo, special moments on and off the runway, creators to watch, brands to love, and so much more.”
Users were treated to live-streamed runways from luxury brands Louis Vuitton and Saint Laurent, as well as top influencer-led content to keep their imaginations going. Vanessa Craft, Global Head of Lifestyle and Education, TikTok, stated the importance of the platform within Fashion in 2023:
“On TikTok, fashion and beauty go hand in hand with creativity, diversity and authenticity. It’s been incredible to see fashion and beauty creators achieve success on and beyond our platform. As we welcome Fashion Month, we are looking forward to inspiring our global community by bringing them closer to the runway, introducing unique experiences, and spotlighting fashion’s most talented voices- everything that’s shaping what’s trending tomorrow on TikTok and beyond.”
In a world more connected than ever before, brands can bring their consumers to a front-row seat at a runway or show them never-before-seen behind-the-scenes action. TikTok has opened up a world of fashion entertainment. And with their introduction of TikTok Fashion Month, it’s more accessible than ever.
To celebrate the impact of their global creator community, TikTok introduced the #TikTokFashion Collective: creators from around the world who are creatives, designers, and fashion thinkers shaping the future of fashion on TikTok and beyond.
These are the influencers your brand should be aware of if you want to get ahead. They are the ones to rethink fashion as we know it and lead your brand into a new era of fashion consumer trends. So let’s find out a little more about each and their impact on fashion month this year.
4. @definitelytai
Tai brings a fresh perspective to fashion, melding it with his impeccable video editing skills. Recognised for pioneering the “Outfit Walk Challenge”, Tai’s influence stretches beyond his half a million followers. Collaborating with giants like Nike, Levi’s, and Calvin Klein, he’s an embodiment of how creativity can transcend boundaries and redefine fashion narratives.
Why should brands take note?
This isn’t just a creator who jumps on trends. This is someone who creates them. Tai is a trendsetter. His content serves as a lesson to brands. That lesson is to listen to creators and take on board their knowledge of what’s trending and what isn’t. Creators should be working with brands, not for brands. It’s all in the collaboration. Tai is an incredible creator, styling stunning outfits and bringing innovation to his videos. @Crocs worked with him in the right way, allowing him to style his own outfit with their new shoes. During NYFW he was invited to the COS runway event and styled a COS outfit beforehand in the only way he knows how – creatively.
What can fashion brands learn from TikTok Fashion Month?
Influencer marketing is making a huge impact on fashion, and that’s not about to change. People are looking for more interaction with fashion brands, and they want to have a front-row digital seat. Influencers give them that. Through LIVEs, GRWM videos and authentic content, people are getting an insider view of fashion weeks across the world.
But creators shouldn’t be seen as an addition for brands. They should be seen as an intrinsic part of high fashion marketing. You just need to head to the comments section of TikTok videos to see how impactful influencers are during fashion month.
In 2023, the brands that truly resonated with their audience were those that collaborated closely with influencers. They built unique, compelling content that transcended mere product promotions. The big takeaway from all of this? Partnering with the right influencers, allowing them to be creative, and inviting them to exclusive events is key to winning during Fashion Month.
Was TikTok Fashion Month a success?
Short answer: absolutely. The staggering increase in views for #TikTokFashion and #BeautyTok is evidence enough to show how influential Fashion Month on TikTok was. The platform transformed the traditional, exclusive fashion week into a global event for all to see.
But more than this, this event signifies a turning point for fashion brands. Influencers need to be taken seriously and allowed to speak openly. Brands that work closely with them and align their values will be ahead of the game.
Fashion’s shift to influencer marketing is speeding up, and you don’t want to be left behind. From the authentic voice of @challxn to the engaging interactions of @izzipoopi with her audience, these influencers are the vanguard of the industry’s future.
For brands aiming to stay relevant, it’s crucial to recognize the value of this platform and its community. It’s not merely about displaying a new collection; it’s about embracing these influential voices, fostering creativity, and genuinely connecting with the audience.
With the conclusion of this year’s TikTok Fashion Month, it’s time to consider: is your brand truly embracing this shift? If you need more guidance, we’ve got you covered. Get in touch to find out how we can transform your fashion influencer marketing for the better.
