We are very excited to announce our next Raised on Social event, live from New York City!
Featuring speakers from Unilever, Amazon Prime, Dell, Klarna, Keurig Dr Pepper, FP Movement, Kate Spade and Pierre-Fabre USA, this event will explore how brands can leverage trends, communities, and creators to build long-lasting relevance.
“Social media trends can tell us a lot about the shifting moods within popular culture.”
From clean girl aesthetic, to Rat Girl Era, to Brat Summer, to Demure Fall…
In today’s world, social media trends come and go incredibly fast, becoming part of the cultural conversation and vernacular, before dying out just as quickly.
The space between social media trends and culture is also reducing. Creators and consumers (terms that are increasingly blending together) now dictate what is relevant, whilst brands just have to keep up.
These trends and communities can sometimes signal something deeper about the nation’s general mood. What may seem surface level, can actually indicate wider cultural shifts.
So as it becomes increasingly difficult to keep up, how can brands move with or even ahead of these mood shifts to build consistent, long-lasting relevance?
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This Raised on Social event will explore how brands are leveraging trends and building creator strategies to place themselves at the heart of their audience.
We look at how brands are balancing reactivity and planed activations, how they’re crafting compelling narratives on social, and how marketers can create more memorable influencer campaigns.
For brand marketers looking for inspiration, and guidance on moving with the mood shift, this is not one to miss!
Join Us
📈 Trends: How are marketers effectively identifying and leveraging trends/mood shifts to make their brands part of popular culture and conversation?
🤳 Creators: How can brands evolve their influencer and creator marketing strategies to drive greater connections with their audiences next year?
👩❤️👩 Community: To avoid the trap of constantly chasing trends, how can brands build genuinely meaningful relevance with communities?
🚀 Media: How can brand teams better integrate their influencer and social media marketing with wider media channels to drive measurable business impact?
FIND OUT MORE AND SIGN UP
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And if you can’t make this event but would be keen to speak to us directly, get in touch via our website contact form.
