Top Takeouts from "The Next Era of Influencer Marketing"

Get the key takeouts from our Raised on Social LIVE event in London with speakers from 3M, Arla, Beauty Pie, Heineken, Sky, TikTok and more!


This Year: The new media landscape and influencer's role within it

Next Year: The future of influencer is omnichannel

5 Years: What does it look like and how can brands prepare now?

Insights and examples from our brand and agency speakers

Influencer marketing has entered a new era.

Once considered a campaign add-on, it now represents a powerful media channel in its own right.

And yet, many brands are still unsure of its role within the wider marketing ecosystem.

Should influencer sit with the brand team? The social team? Or even the Planning team? How is it best managed and measured? And how can brands integrate influencer with other media to drive commerce and conversions?

At Goat’s 2024 Raised on Social LIVE event in London, we explored these questions, splitting the morning into:

This year. Next year. Five years.

We heard from experts in the industry from brands like 3M, Arla, Beauty Pie, Heineken, Sky and TikTok, as well as agency marketers from EssenceMediacom, Mindshare, mSix & Partners, Wavemaker, and of course, Goat.

Although it would be impossible to distill all of the amazing discussion and insights into a mini-guide, we’ve tried our best! Get a copy here and find out how you can sign up for the next one.