Goat Event: The New Creator Ecosystem, London and New York

The Creator Ecosystem looks completely different to how it did three years ago. So why are so many brands still operating in 2023 mode?

Creators are making your favourite shows. They’re production houses and cultural tastemakers. They’re research sounding boards, content creators, and Creative Directors at leading brands.

Creators own their own IP. Subscription models. Audiences. Their impact bleeds between the IRL and Online spaces in a way that makes it hard to identify what an online creator even is anymore.

And just like creators have evolved, so have creator marketing strategies. Creator content is now the creative, content AND media. It’s the driving force behind your brand’s ability to reach and influence your audience, to build ongoing relevance, or shift perceptions.

The opportunity ahead isn’t simply to work with more creators. It’s to rethink where creators sit across the entire marketing ecosystem, from insight and ideation through production, media, distribution, and long-term brand building.