May 24, 2024
The 10 Fashion Brands Crushing it on TikTok
Who are the top 10 fashion brands on TikTok, and why should you care? The video-first app has proved to be a game-changer for fashion brands time and time again. In fact #tiktokfashion has over 80.2 billion views on the platform.
So who’s making waves on this channel, and how can your brand take inspiration from them? Let’s unpack the top fashion brands on TikTok.
High Street Fashion Brands
High Street brands have discovered how to utilize TikTok to build genuine engagement with their fans. Here are the ones doing it brilliantly.
Small Fashion Brands
It’s not just the big fish that are thriving in the TikTok pond. Smaller fish are getting a massive chunk of the action when they do it right.
Luxury Fashion Brands
Luxury brands are looking to TikTok more and more. Some are becoming pros at it too. Here’s how.
6. Dior
With their infamous aesthetic and inspirational marketing, Dior has put their footprint on TikTok. They share exclusive ads and celebrity collaborations on the channel, plus snippets of their collections.
Why does their content work?
The French fashion house took their SS21 fashion show live to TikTok during the pandemic. This was a bold move but has actually paved the way to deeper engagement on the app today. Now you can see a lot of Dior’s fashion show content through TikTok and it’s keeping fans coming back for more.
Footwear Fashion Brands
These brands have taken a big step on TikTok. You should definitely keep an eye on their movements.
Global Fashion Brands
Larger brands are entering the world of TikTok globally. Their creatives and strategy are definitely worth watching.
Ethical Clothing Brands
10. Lucy and Yak
The colorful branding of Lucy and Yak is only a snippet of what they offer. With ethical roots and a promise to treat anyone involved with their company fairly, you can imagine their TikTok is bursting with do-gooders and happy content.
Why does their content work?
Although relatively new to the TikTok scene, Lucy and Yak are already getting involved in all the app has to offer. For them, sounds are the top source of inspo. They know that trending sounds can make viewership explode and boost brand awareness. So they’ve taken some of the top audio on TikTok and made them their own. That’s the most crucial part. You need to make sure that any sound you use works for your brand. Each one they’ve worked into their content seamlessly integrates with their ethos and colourful vibes.
Take inspo, then make it your own
These brands are the cream of the crop when it comes to TikTok, and you should definitely be taking a page out of their book. But remember, one size really doesn’t fit all when it comes to social media strategies. So make sure you’re thinking about your core offering and how best to put it out there on TikTok.
Need some help with that? Get in touch to discover how we can help you build powerful TikTok campaigns backed by influencers.
