TikTok is arguably the most powerful marketing channel for reaching younger audiences. Time and time again, we hear of a brand or product that has gone viral on the platform, leading to sold out stock, crashed websites, or even street-long queues (Little Moons anyone?).
But it’s not just about going viral. Increasingly brands are thinking about their long term strategy on the platform, with emphasis on always-on activity and a strategic mix of organic, paid and influencer content. TikTok is particularly popular with Gen Z and millennial audiences, so for brands wanting to ensure longevity, it’s the perfect place to invest.
We’ve delivered hundreds of TikTok campaigns for the most exciting and forward-thinking brands in the world, spanning every sector and every continent. The learnings and insights we’ve built are unparalleled and our team is always on top of the latest trends and platform updates.
We provide our clients with a team of TikTok marketing specialists. These include our Campaigns team, our Paid Social team, our Social Media Management team, and our Strategy team. They work together and alongside our clients to first build a strategy, and then deliver a campaign, that will achieve the desired goals.
We have meticulously built a database of TikTok influencers across every niche, vertical, audience and KPI. This enables us to identify the best influencers for your campaign outcome. We also have an in-house Data & Insights team to ensure that we continue to build on our existing knowledge and share it with our clients.
Influencer marketing with a difference. We work with leading brands to drive competitive advantage and digital transformation using influencers as a performance media channel.Learn more
Taking paid media on social to a powerful new level of effectiveness with the truly unique ability of full access influencer + brand paid media advertising.Learn more
An in-house team of dedicated social strategists, alongside our team of research and insight specialists, works to draw real consumer insights to form the basis of our creative ideas and strategies for each client.Learn more
In-house video production, editing and design team producing bespoke creative assets optimized for use on social, paid media, digital and beyond.Learn more
Social strategy, community management, content creation, social activations and paid media are delivered by a dedicated team of social specialists.Learn more
TikTok is a short-form video app through which users can watch, upload and engage with short form videos on any topic. It encourages user creativity and interaction through features such as filters, stickers, duets, sound effects and music. An amalgamation of Musical.ly and Douyin (the Chinese version of TikTok), the app draws most of its success from trending hashtags, trending sounds and viral challenges.
TikTok’s powerful algorithm serves content through a user’s ‘For You Page’ based on their previous behaviour on the app. This makes it extremely personalised and engaging – a big reason for the app’s popularity. While many people refer to TikTok as a social media app, TikTok themselves describe it is an ‘entertainment’ app. The content has evolved from mainly lip synching and dance challenges, to something way more diverse.
Users can now find pretty much any type of video they’re looking for, from informative and educational, to comedic and meme-based. TikTok has also become the official partner for many of the world’s biggest events such as the 2022 FIFA World Cup, supporting its shift into an entertainment app. At the same time, there is still a social networking aspect through the ability to like, share and comment on videos, as well as follow brand accounts and creators. The app is immensely popular amongst Gen Z audiences, however it has increasingly attracted older generations as the content has diversified.
The engagement on TikTok is incredible and the average TikTok user spends 85 minutes on the app every day. Its USP is its incredibly powerful algorithm and For You page, which continuously serves up an endless supply of engaging short videos that perfectly suits that user’s interests. Its ability to quickly learn what type of content someone is engaging with and seeking out, and then start serving it to them, is truly remarkable and is one of the reasons people enjoy it so much!
Alongside that, TikTok is a sound-on platform, meaning you cannot watch it in silent mode. This hugely increases the level of attention that a user has to give to the platform, and means that brands can really think about the whole experience they are delivering through a TikTok ad or video. Many people believe that TikTok is one of the more authentic platforms, as content tends to be less polished and filtered than the likes of Instagram and YouTube. This can create a deeper connection between TikTok creators or brands advertising on the platform, and their followers.
Finally, TikTok’s partnership with Shopify is a huge step for commerce on the platform. These types of features will make it increasingly easier in future for brands to drive conversions directly within the platform.
We offer TikTok Social Media Marketing for businesses in a range of sectors in multiple markets:
TikTok is a hugely popular app with younger Gen Z and millennial generations, so it’s essential that brands who want to reach these audiences have a presence on the platform.
The sound-on, visual nature of TikTok makes it highly engaging and demands the user’s attention. This gives brands a vital opportunity to really get their message across in a short space of time.
The results on TikTok can also be astounding. We regularly see our campaigns deliver millions of views and this can have a significant impact on brands’ sales – you only have to see how many people have used the “TikTok Made MeBuy It” hashtag to see why.
First, we’ll align with you on the goal and purpose of the campaign – what is it that we want to achieve? We’ll then build a strategy that enables us to reach these goals.
Using our proprietary database and additional market research, the Goat team will source influencers based on campaign objectives and desired demographics. Our Campaigns team take full ownership of the influencer management side of the campaign, from agreeing the terms with influencers and organising logistics surrounding content creation, to ensuring the content goes live and managing payments.
Alongside the Campaigns team, our Paid Social team will also manage any paid media activations, tracking the campaign from start to finish and ensuring we are on track to meet/supersede the agreed deliverables.
Following the campaign, we will provide our client with a full Post Campaign Analysis Report, providing insights, learnings and recommendations.
Throughout the whole process, you will have a dedicated Account Manager whose role is to oversee the entire account and be your first point of contact.
As an agency, Goat has been running TikTok influencer campaigns since 2017. We have extensive experience on the platform, having run thousands of campaigns for different clients across a variety of regions and verticals.
Absolutely! Goat provides each client with their own dedicated account manager whose role is to oversee the entire process and campaign and to be your first point of contact.
The Goat Agency guarantees deliverables for our clients before the start of a campaign. So should we for any reason under deliver based on the agreed KPIs, we will continue to contract more influencers/content until we have met them. This means that our clients know exactly what they’re getting for their budget before committing.
Goat takes full responsibility for campaign execution, from influencer selection to content approval. However, we of course work with our clients to make sure all sides are fully comfortable with the strategy and approach before we begin. We ask you to fill in a briefing form which we can then discuss and ensure we’re aligned. We’ll then create an influencer brief that you can review before any outreach begins.
We have built an influencer database with information and data from the thousands of TikTok campaigns we’ve run on behalf of clients.
We use this database to quickly identify the influencers we think would be the best fit for a campaign. This could be based on their interests, their audience demographics, their engagement rates, or the types of content they create.
Alongside our own database, our team are constantly seeking out additional influencers, particularly those that are recently emerging or seeing steady growth.
Once we have a wide list, we’ll then hone in to choose the best influencers for this specific campaign.
This will depend entirely on the budget and the objective.
For example, if launching a new product, it may be that the best strategy is to generate as much ‘noise’ as possible over a short period of time in the lead up to launch. On the other hand, a longer term brand building campaign may require months of always-on TikTok activity.
We will work with you to determine your goals and agree the best route for success.
TikTok marketing can work for any brand, regardless of size or sector. It’s all about how you use it.
It’s one of the most inclusive platforms where any niche interest is valued and engaged with. We only have to look at the success of brands such as Ryanair and Gymshark to see the potential.
And it isn’t just the global, already-established brands that stand a chance – the amazing thing about TikTok is that it really is a level playing field. As long as you have a well thought out strategy, produce creative platform-native content, and partner with relevant influencers, you can get cut-through.