It looks like you're using an outdated browser. Please upgrade your browser for the best experience.
Skip to content

December 8, 2023

4 Gaming Brands Crushing Their TikTok Marketing and What You Can Learn

4 gaming brands crushing their TikTok strategy

Who are the best TikTok gaming brands, and why are they winning? We’re here to talk about it.

TikTok has quickly risen to be one of the fastest-growing social media platforms, entertaining over 1 billion users. The growth doesn’t stop here, either – it’s anticipated that by 2027, the user base will grow to over 2.2 billion.

Equally, the gaming market is experiencing a rise in interest and popularity, seeing as video games have become a central source of entertainment for the masses. In fact, the industry expects a revenue growth of 9.83% annually between 2023 and 2027. More people than ever play video games, and even more people watch game content on social media platforms.

No time like now for TikTok gaming brands to jump atop the wagon and come up with some amazing marketing strategies to appeal to a wider audience. How? Grab a pen and be ready to take notes as we take you through some of the most successful gaming brands on TikTok.

How your brand can level up in the Gamerverse

We’re no stranger to delving deep into the gaming space. Check out our report exploring the trends and communities within the Gamerverse, and how brands can level up their influencer strategies in the gaming scene.

How Your Brand Can Level Up In The Gamerverse Social Media

A look at gaming influencers on TikTok

Gaming influencers so far have mostly kept to platforms that catered to their needs as creators and allowed them to grow their fanbase, such as YouTube, Twitch, and Facebook. However, more and more of them realize the potential of spreading their wings and promoting their content on TikTok. Making it big in the gaming space isn’t easy, and whoever doesn’t go with the flow is left to sink.

TikTok gives these creators a space where they can go beyond their usual content and try out new things while still maintaining their position in the gaming community. They have more ways of showcasing their personality while attracting people that never heard of them before, even if they are big in their own niche. After all, it’s mostly their personality that keeps viewers coming back for more. Being a gaming influencer is all about growing your community, and TikTok has amazing opportunities to be discovered.

Game on

Now that we’ve shown you the ins and outs of how to play harder than your competition let’s recap the most important points.

  1. Engage with your community

Simply putting content out often isn’t enough. With how oversaturated the market is, having a bond with your audience can be the only thing determining the success of your brand on social media platforms. Your community will take note of it if your team is active and engages with them, be it by responding to comments or reacting to them with videos.

  1. Think outside the box

Don’t allow your content to become stagnant and boring. Putting out content that is similar to what all your competitors create isn’t the way to stand out in the crowd. Instead, think of new and creative ways to showcase your products. Think about what would make the audience pause, what would make them replay the video and ultimately go to your page.

  1. Reach out to other communities

Knowing your core audience is key, but your goal should be to continuously grow it. There is untapped potential in communities that don’t typically seek out your niche, but that doesn’t mean there aren’t ways to get them interested. While competing to woo the usual crowd of gamers and enthusiasts, don’t forget that there is a whole sea of people out there that your competitors don’t market towards. Find them through the right influencer collabs and new and exciting creative.

  1. Make trends work for you

You may think that some trends are not applicable to what you sell. But trends were never meant to be followed to a T – the fun thing about them is that it’s all about interpretation. That’s why they stay relevant. No one wants to see a ton of people do the same thing, and sometimes making fun of it in a tasteful way is better than the actual trend. Get creative and think about how they can translate to your products.

  1. Have influencers play for your team

We cannot stress this enough. Influencers have masses watching them and listening to them. Nowadays, every community has its popular creators. Fashion, literature, entertainment, you name it. With the gaming space gaining more and more traction, there’s no doubt that gaming influencers will become bigger and gain numbers. The best way to reach their fanbase is to work together with them.

Start building your community

TikTok isn’t just a space for you to show off your products and projects. Nowadays, it’s really all about building a community, activating the right influencer collaborations, and creating authentic relationships with all of your potential audiences. There is no one-size-fits-all strategy. Find what works, experiment, test, and have fun with it.

Need help with your gaming marketing? Get in touch today.